Posted 1 month ago
Brand Ambassador
Elizabeth, New JerseyHybridFull-time
AI Summary
The Brand Ambassador drives sales and profitability across off- and on-premise accounts by delivering on volume and profit objectives, ensuring brand compliance, and building key account relationships.
About this role
Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!
Overview
The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
Responsibilities
Customer
• Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
o Understand best practices
o Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor:
o Become part of customers planning process
o Obtain preferred supplier status (right of first refusal)
o Understand and deliver on account’s goals, strategies and opportunities
• Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs
Organizational
• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts
KPI’s
• Weekly Pre-plans and Recaps
• Achieve monthly KPI Goals
• Communicate and Manage Targets through Local Team
• Work with Allied Beverage Group Sales Reps & Managers on key priorities
o Weekly check-in on targets – Business Reviews and opportunity discussions
o Sales Rep ride-withs
o Field & Key Account Manager ride-withs
o Presenting updates at weekly team meetings
o Attend events
• Responsibility for Core list of Off & On Premise accounts
o Plan & Prepare Account/Activities
o Account Business Reviews
o Activate PRUSA Marketing Programs
o Execute Retail Controllables and Brand Standards at L3F
o Account audits
o Assess and implement account needs
o Consumer Sampling
o Staff Education
o Digital Posts
Qualifications
Compensation and Benefits
The anticipated salary range for this position is $65,000 to $70,000, depending on qualifications such as experience, education, and skillset.
In addition to salary, this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.
Skills
Brand StrategyCategory ManagementExcelIRIKey Account ManagementNegotiationNielsenPowerPointSalesforceWord
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