Brand Calendar Planning Manager - Dunkin

Marketing Calendar Stewardship:Owns andmaintainsthe holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.

Briefing & Strategic Translation:Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams.Ensuresalignment onobjectives, target audience, channel roles, and success metrics from the start.

Cross-Functional Orchestration:Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, andmaintainforward momentum.

Communication & Alignment:Serves as thecentral pointof communication across teams to ensure alignment against a shared agenda and “why.”Tailorsmessaging and approach based on audience, context, and stakeholder needs.

Budget &Prioritization:Supports management of the ad fund to ensure investments align with strategic priorities.Helpstranslate prioritizationdecisions into clear executional support across channels.

Strong understanding of marketing channels and how they work together

Exceptional cross-functional leadership and relationship management skills

Strong situational leadership skills; able to adapt approach based on stakeholdersand context

Proven ability to influence without direct authority

Extensive experiencein strategic briefing

Strong organizational skills with the ability to manage multiple workstreams simultaneously

Excellent communicationand stakeholder management skills

Experience in fast-paced, matrixed organizations preferred