Brand & Communications Manager
AI Summary
The Brand & Communications Manager leads brand and communication strategy for the Paper Business at a regional level, partnering with marketing, sales, and business units to deliver consistent messaging and engaging content.
About this role
About the company:
April is a forward-thinking company dedicated to innovation and excellence in the industry. We pride ourselves on fostering a dynamic and inclusive work environment where creativity and collaboration thrive. Our mission is to deliver exceptional products and services that enhance the lives of our customers. At April, we value integrity, passion, and a commitment to continuous improvement, making it a great place to grow your career.
Job responsibilities:
In charge of overall Brand and Communication for Paper Business for the company at regional level. The incumbent will partner with functional leaders across Marketing & Sales, Business Unit Heads, Product Line Heads to ensure a consistent voice across all communications that supports our business goals and strategies.
• Be a brand advocate and drive positive brand positioning thru all communication either internal or external.
• Drive brand attributes and brand value in all communication
• Provide strategic guidance to the business on communication plans and look for new and innovative opportunities to propose for effective communication especially in digital space.
• Drive development of rich and engaging content that can repurposed throughout many communication mediums to increase impact and efficiency.
• Work with business and customers to build case study as proof points
• Work with different internal stakeholder team and agency partners.
• Support local marketing team in marketing collaterals
• Responsible to develop global projects/ campaign and deploy to local marketing team.
Skills
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