Posted 2 months ago
Brand Executive, Senior
AI Summary
Plans and executes integrated brand and content strategies, creates localized copy and campaigns, and manages content calendars and influencer partnerships while monitoring performance.
About this role
JOB RESPONSIBILITIES:
Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.
Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.
Ensure all content aligns with brand voice, compliance standards, and cultural nuances.
Manage content calendars, campaigns, and partnerships with influencers/affiliates.
Analyze content performance and brand KPIs to optimize engagement and reach.
Collaborate with design, CRM, and compliance teams to deliver consistent messaging.
JOB REQUIREMENTS:
3–5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment.
Strong portfolio showcasing creative content and campaign work for the Malaysian market.
Experience with content creation, social media management, and basic analytics tools.
Understanding of local regulations and cultural trends in i-gaming.
Excellent command of English and Bahasa Malaysia (written and spoken).
Able to work independently in a fast-paced environment.
