Posted 3 months ago
Brand Manager
AI Summary
Develops brand strategies and marketing plans for Sandoz Kazakhstan's biosimilar and RX portfolio, driving product growth through cross-functional collaboration, lifecycle management, and digital engagement.
About this role
Job Description Summary
Sandoz continues to go through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. As we continue down this new and ambitious path, unique opportunities will present themselves, both professionally and personally. Join us, the future is ours to shape!Job Description
We are looking for the Brand Manager at Sandoz Kazakhstan!
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth across the biosimilars and RX portfolio. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Your Key Responsibilities:
Your responsibilities include, but not limited to:
Drive the growth of brand portfolio, effectively managing their life cycle, establishing and managing effective strategic partnerships with internal and external partners;
Develop strategic marketing plans in line with brand and Sandoz strategy incorporating opportunities to enhance lifecycle value and product differentiation;
Develops marketing action plan that defines market development, marketing activities, promotional strategies, and related sales objectives;
Forecasts and optimizes the allocation of resources within brand according to strategic priorities and to areas of high impact and drives effective use of resources according to commercial priorities;
Monitor and control product performance and adjust plans accordingly. Feedback to logistics department and assurance of forecast of inventory levels of allocated products ensuring continuous supply at minimum necessary inventory levels;
Propose and use digital/media and other engagement channels and innovative ways of brand promotion to improve brand promotional impact;
Possess in depth knowledge of the customer/marketplace, key dynamics, and company policies as well as up to date knowledge of key competitors and their likely strategies – translate into effective customer segmentation and customer specific tactics;
Participates in the Business planning for designated brands (jointly preparation of Business reviews, Business Plan and Strategic Plan);
Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key departments and to ensure the achievement of product objectives;
Collaborate intensively with Customer Experience & Engagement teams for potential Omnichannel engagement, event, capabilities, partnership, innovation and other opportunities for brand growth.
What you’ll bring to the role:
Essential Requirements:
Experience in marketing (product management) not less than 3-5 years;
Experience working with media will be preferable;
University degree, ideally Business/Marketing/Medicine;
Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research;
Fluency in English, excellent presentation and communication skills for a wide variety of audience;
Ability to build and maintain close relationship with local opinion leaders ability Analytical approach with focus on sales performance and related KPI’s is critical and competitive benchmarking;
Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills;
Cooperation and Team-work, Innovative and Creative.
You’ll receive:
In addition to a market-competitive base salary, we offer an incentive program, limit on corporate mobile communication, lunch allowance, employee recognition scheme, learning and development options as well as worldwide career opportunities. Unleashing the potential of our people, we offer our corporate wellness program, which includes health & medical insurance, 28 days of annual leave, employee assistance program, parental or maternity leave, flexible and remote working where possible.
Why Sandoz?
Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, provided more than 900 million patient treatments across 100+ countries in 2024 and while we are proud of this achievement, we have an ambition to do more!
With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.
Our momentum is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is supported!
Join us!
#Sandoz
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic PartnershipsSkills
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