Brand Manager

Brand Manager

Spinneys the leading supermarket retailer in the Middle East, with hypermarkets and supermarkets currently operating in Lebanon.

Spinneys was first established in 1924 by Arthur Spinneys in the suburbs of Alexandria Egypt, to provide consumers with a friendly shopping environment where they can find high quality fresh produce, groceries, and baked goods at a fair price.

Spinneys opened its doors to Lebanese shoppers in 1948 in the old Beirut Souks, and went on to expand its stores in Raouche, Verdun, Hamra and Jnah, to offer customers a convenient one-stop shopping experience.

Due to civil war happening in Lebanon at that time, Spinneys stopped their operations in 1976. However, they overcame these challenges, reopened their doors twenty-two years later, and pioneered the concept of hypermarkets in Lebanon in 1998 through a new flagship store in Dbayeh. As this success was tremendous, it led Spinneys to expand its branches and open additional stores across Lebanon once again.

Job Overview: 
The Brand Manager is responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of assigned products.

Duties and Responsibilities: 
- Define visibility standards, planograms, and POS material in coordination with the supplier. 
- Contribute to the brand’s SKU planning and rationalization to maximize overall brand potential. 
- Define price structures reflecting competitive trade margins of the category. 
- Set annual promotion plans and budgets, aligning with the KFF marketing plan formats. 
- Submit briefs to agencies for ATL & BTL promotion direction. 
- Measure the outcome of BTL and ATL campaigns and report results to suppliers. 
- Plan and place orders based on forecasts, in coordination with the Sales & Unit Manager. 
- Present and negotiate annual budgets and promotions with suppliers. 
- Monitor share of ATL spending versus main competitors and take appropriate action. 
- Audit A&P spending alignment with the A&P budget and take corrective actions where necessary.

 

Qualifications

Qualifications: 
Between 3 and 5 years of experience in a related field.  
Bachelor’s degree in business administration or any related field.

Additional Information