Brand Manager
AI Summary
Owns brand perception and coherence across all touchpoints, supports product launches and global expansion, leads product marketing and event/exhibits execution, and translates market insights into sharper positioning.
About this role
Here at Humanoid, we believe in a future where robots amplify human potential. That’s why we’ve set out on a mission to build the world’s most capable, commercially-scalable, and safe humanoid robots. We’re bringing that mission to life with HMND‑01 Alpha - our rapidly developed humanoid platform now running in real industrial pilots - and we’re growing the team to take it even further.
About the Role
We're looking for a Brand Manager to own how our company and products are perceived across every touchpoint.
What You'll Do
Strengthen brand recognition and coherence across all touchpoints, ensuring a consistent look, voice, and message everywhere the brand appears.
Support product and corporate positioning, particularly during product launches and global expansion into new markets.
Lead product marketing with a strong focus on high-impact assets: product videos, demos, and the HQ visitor experience.
Manage partner-generated content: coordinate with partners on co-branded and jointly produced content, ensuring it stays aligned with our brand standards and messaging.
Own our presence at expos and industry events: from communication and coordination with organizers and internal teams to end-to-end project management of the booth, materials, and on-site brand experience.
Monitor industry trends and competitor activity, turning those insights into a sharper brand strategy.
Contribute to and help shape the content calendar, keeping it aligned with business goals and launch timelines.
Prepare and adapt video content end to end: scripts, subtitles, voice lines, and storyboards.
Oversee product visual content, write clear briefs for designers and manage photo and video shoots when needed, from concept through delivery.
Track content performance across engagement, reach, and qualitative feedback, and use those learnings to improve future work.
What We're Looking For
3+ years of relevant experience in product content and branding, ideally within a startup, scale-up, tech company, or agency.
A solid understanding of the tech market (robotics, AI) and the ability to communicate credibly with diverse audiences - from investors to engineers.
Strong writing and conceptual design skills, with the ability to flex to and protect the company's tone of voice.
Strong project management and coordination skills, with experience juggling multiple stakeholders and deadlines.
A portfolio or examples of past content and brand work you've led or contributed to.
Nice to have:
Proficiency with AI tools to accelerate and scale content creation.
Hands-on experience with video and photo production and editing tools.
Experience marketing technical or hardware products to both technical and non-technical audiences.
Experience managing events, expos, or trade shows.
What We Offer
Competitive equity: stock options with meaningful upside as we scale.
30+ paid days off, including 23 days of annual leave, all UK bank holidays, and additional company closure days (including Christmas–New Year shutdown).
Private healthcare, including virtual and in-person care.
Pension scheme with 8% total contribution (5% employee, 3% employer) on full earnings.
Free daily breakfast, catered lunch, and snacks in-office.
Work at the frontier - collaborate daily with world-class engineers, researchers, and product experts building the next generation of AI and humanoid robotics.
Real ownership - direct access to founding leadership, meaningful input on product direction, and the ability to drive key initiatives from day one.
Skills
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