Brand Manager
AthensOn-siteFull-time
AI Summary
Plans and executes brand strategy and campaigns for JOTIS S.A. in the Food & Beverages sector, coordinating cross‑functional teams to drive category growth and new product launches.
About this role
JOTIS S.A., one of the most historic Greek food manufacturing companies, with a long-standing presence characterized by significant innovations and milestone products that have created new market categories, is seeking a Brand Manager.
JOTIS S.A. has built its reputation on the high quality of its products, always focusing on meeting the needs of modern families.
The position reports to the Group Brand Manager.
Main Responsibilities:
- Conduct market and category analysis and submit proposals regarding category support activities, new product development, and the implementation of new product launches.
- Develop and execute the annual brand communication and activation plan across TV, Social Media, Digital Campaigns, and Below-The-Line activities.
- Conduct market research and analyze consumer insights to identify improvement opportunities.
- Coordinate with all relevant company departments to ensure the smooth availability of assigned products in the market.
- Propose brand initiatives and marketing activities to be included in the annual plan and contribute to the development of the annual budget
- Collaborate with the Sales Department to define communication strategies and prioritize promotional and sales initiatives.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Master’s degree in Marketing, an MBA, or Sales Management is preferred.
- Up to 3 years of experience in a similar Brand Management or Marketing role.
- Excellent command of English.
- Very good knowledge of MS Office applications, internet tools, and Social Media platforms.
- Familiarity with market research and consumer behavior methodologies.
- Experience in the Food & Beverages industry is a plus.
Skills:
- Strong organizational skills, methodical approach, analytical thinking, and strong collaboration skills.
- Excellent communication and interpersonal skills.
- Ability to manage priorities, meet deadlines, and deliver results.
- Strong problem-solving skills, adaptability, and ability to thrive in a fast-paced environment.
The Company Offers:
- Competitive remuneration package.
- Private Group Health Insurance Program.
Requirements
Benefits
Skills
Below-the-line ActivitiesBrand ActivationConsumer Insights AnalysisDigital CampaignsMarket ResearchMicrosoft OfficeSocial Media PlatformsTV Advertising
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