Brand Manager

Position Summary

This role will play a critical role in brand management, leadingone ofbrands inKenvuebusiness from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will leada cross-functional team to deliver results, also have tight engagement withregionalteam to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

Research & analysis

• Analyzes key performance indicators and financial reports such as brand sales and offtake

• Conducts consumer/market research to find new opportunityareasand assess the size of prize

Brand strategy development & execution

• Develop business growth strategy and gain cross-functional alignment to develop innovativeand achievable business plans

• Develop longer term growth plan including brand evolution strategy

• Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

• Design advanced communication and media plan based on deep consumer insight and media behaviors

• Flawless execution of marketing campaign with sense of urgency

• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

Key brand index management

• Keep track of brand health through appropriate measurement tools

• Plans andforecasts forsales

• Budget planning and tracking

Whatwearelookingfor

Related Experience & Behavior, Competency

• At least 3+ yearsbrand marketing experience.

• Experience of working with cross functional teams and regional teams.

• Consumer-centric & agile mindset

• Strong Owner mind-set to drive/deliver resultsby actively engaging relevant stakeholders

• Bachelor’s degree and above with relative brand management experiences

• (preferably)2+ years of FMCGorrelatedindustry’smarketing experience

• (preferably)Experience of working with externaldistributors

Expertise and Skills

• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

• Strategic thinking & analytical and problem-solving skills

• Ability to speak and write in English and Japaneseat abusiness level