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Brand Marketing Manager

TaguigHybrid

AI Summary

Develops and drives the go-to-market brand strategy for Coins.ph, leading brand campaigns, positioning, and budget oversight to build top-of-mind awareness for crypto products in the Philippines and Southeast Asia.

About this role

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you'll do

Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.

Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.

Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment

Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams

Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration

Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage

Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships

Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

What we expect from you

3-5+ years of experience in brand marketing

Track record of spearheading brand launches and marketing campaigns that drove significant business results

Demonstrated ability to build relationships with key stakeholders and influence at all levels

Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast Asia

An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings

Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact

Project management, prioritization skills & ability to manage multiple projects at different stages of development

A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Exceptional project & time management skills

Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker

Ability to anticipate issues and resolve them based on sound business judgment

Skills

Brand MarketingBrand PositioningBudget ManagementCampaign DevelopmentGo-to-market StrategyPartnershipsProject ManagementSponsorshipsStakeholder ManagementStorytelling