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hypebeast

Posted 12 months ago

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Brand Partnerships Manager

SingaporeHybridFull-time

AI Summary

Leads generation and growth of brand partnerships and advertising revenue by selling online and offline solutions, managing campaigns, and collaborating with creative and account teams in a digital media context.

About this role

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.

Responsibilities:

  • Lead generation and amplification of existing accounts, in order to achieve individual as well as business business objectives.
  • Defining and developing new business opportunities with advertisers and agencies.
  • Identify opportunities and potential partnerships to accelerate growth of our platform and business in the APAC region.
  • Understand clients’ requirements, and provide a clear and concise brief to the creative and strategic planning teams.
  • Selling both online & offline advertising solutions across all of Hypebeast’s media properties.
  • Selling Hypemaker creative production services
  • Build proposals and pitch customise marketing strategies to clients.
  • Managing advertising campaigns and working closely with the Creative, Editorial and Account Servicing teams to successfully manage and deliver from beginning to end.
  • Proactively research and update on new online marketing (sales) trends and ideas.
  • Analysing campaigns and communicating with Sales and Marketing counterparts on delivering client objectives.
  • Scheduling campaigns into internal systems, resolving inventory conflicts and meeting production deadlines.
  • Prepare and keep sales support files up to date – sales pipeline, brand partnership proposals
  • Effective communication with the Partnerships team on new business and opportunities and actively participating at the weekly meetings.

    • Requirements:

  • 5-8 years of experience in advertising, account servicing, business development; within fashion, publishing field or digital media is a plus.
  • Individuals who possess an active clientele in the fashion & retail industry are an advantage.
  • Internet savvy, and a good presenter to introduce various advertising solutions to clients.
  • High proficiency in both written and spoken English.
  • Strong negotiation & PR skills with excellent written and verbal communication.
  • Must be able to work independently and effectively
  • Candidates should have sound knowledge towards digital marketing and demonstrate understanding while keeping informed of the latest trends.
  • Comfortable juggling multiple tasks; ability to prioritise responsibilities; excellent time management; ability to work under tight deadlines and under pressure.
  • A strong team player with positive attitude and mindset.
  • Strong communication, analytical, time management and organizational skills.
  • Ability to translate analytics into insights and recommendations.
  • Familiar with fashion or youth culture.

    • Skills

    Account ServicingAdvertisingBrand PartnershipsBusiness DevelopmentCampaign ManagementCRMDigital MarketingNegotiationPresentationSales Pipeline

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