Business Development Manager
AI Summary
At Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers.
About this role
We are seeking an innovative and data-driven Business Development Representative (BDR) Team Manager to lead our outbound pipeline generation. The BDR Manager role requires effectively holding three jobs simultaneously: a people coach inspiring a high-volume outreach team, a campaign architect designing multi-channel outbound strategies, and a tech operator owning our BD / lead automation stack. You will sit at the intersection of sales, marketing, and go-to-market strategy, contributing directly to how we scale and serving as a key contributor to overall business growth.
Representative Duties and Responsibilities
-
Manage a team of 7 BDRs, providing leadership, campaign feedback, and coaching
-
Build, test, measure, and iterate on multi-touch outbound sequences, including: cold outreach campaign creation/review (email, phone, LinkedIn, other), warm lead follow-up, relationship-based/cross-sell campaigns, marketing-aligned campaigns, and more.
-
Conduct call reviews, objection-handling, and scripting workshops.
-
Hire, screen, and onboard new representatives, with a focus on getting them to their first booked meeting fast.
-
Build and actively maintain objection-handling, onboarding, scripting, and product-specific training playbooks to ensure BDRs remain current as our messaging and products evolves.
-
Own team performance data end-to-end, acting proactively on KPIs such as outreach completed, reply rates, meetings booked, meetings held, and opportunities/pipeline created.
-
Support CRM hygiene projects that impact BDR reporting accuracy
-
Deliver weekly forecast rollups to leadership, which identify and flag pipeline risks and blockers proactively.
-
Partner closely with sales leads, customer success, product, and marketing to understand organizational priorities and implement campaigns that support strategic objectives (new product launches, upsell campaigns, hand-off processes, top accounts, etc).
-
Design signal-based campaigns that utilize intent data, news, announcements, and current relationships to prioritize outreach.
-
Configure and oversee AI-powered BDR tools (such as Apollo, Artisan Ava, or other potential future tools). Recommend new tools as necessary.
Requirements & Qualifications
-
5+ years of experience in an operations role within a marketing department, preferably in a B2B SaaS company
-
Advanced hands-on experience with Salesforce; Apollo or other outbound outreach tool a plus
-
5+ years of experience in analytics, reporting and trend analysis
-
Bachelor’s degree in Business Administration, Marketing, Economics, or Finance
-
Strong analytical mindset with the ability to translate complex data into actionable insights.
-
Experience working in a SaaS B2B company; Healthcare experience is a plus
-
Strong proficiency in Excel/Google Sheets, Salesforce (reports, dashboards, campaign tracking), and experience working with other data sources like Apollo, Hubspot, or event attendance tracking.