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Posted 1 month ago

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Business Development Manager

Johannesburg, Gauteng, South AfricaOn-siteFull-time

AI Summary

Business Development Manager focuses on acquiring new clients, building partnerships, and driving revenue growth in Forex/CFD across Africa. Oversees client onboarding, lead generation, and strategic campaigns to expand the client base.

About this role

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe 馃寧

Our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus 馃殌

We are a product and people-focused company who are passionate about growth, innovative technology, and collaboration 馃檶馃徏

We are looking for a highly skilled and motivated Business Developer with a strong focus on client acquisition to join our dynamic team. As a Business Developer, you will be responsible for developing and executing strategies to attract and acquire new clients, driving the growth of our business. You will play a key role in driving revenue growth by identifying and implementing effective marketing initiatives and tactics.

Responsibilities:

  • Build and develop relationships with potential Clients and Partners who may have clients interested in trading multi-asset products such as Gold, Oil, FX/CFD, and Cryptocurrencies.
  • On-board IB鈥檚 and help them increase accounts, deposits, and revenues.
  • Identify and target known Money Managers and IB鈥檚 in the African Region.
  • Organically build a book of business through relationships in and outside the market targeting potential IB鈥檚 from multiple industries.
  • Determine customers' trading needs and prepare proposals to sell services that address these needs.
  • Cross-sell retail clients who meet the IB threshold to grow their business and walk them through the client growth life cycle.
  • Stay up to date on market news and trends in FX, Commodities, Stocks, and Indices.
  • Advise on trading strategies, options, and risk management strategies.
  • Develop and implement comprehensive client acquisition strategies aligned with the company's goals and target market
  • Identify new client segments, define target audience profiles, and create tailored campaigns and initiatives to attract and acquire new clients
  • Implement lead generation strategies to capture and nurture prospects through online and offline activities including Event, Digital Marketing, Influencer Marketing, IB partnership
  • Identify and establish strategic partnerships and alliances to expand the reach and acquire new clients
  • Stay informed about market trends, industry developments, and competitor activities. Conduct market research and competitive analysis to identify new opportunities, evaluate market positioning, and refine acquisition strategies accordingly.
  • Incorporating creativity into acquisition strategies to capture attention, differentiate the brand

Requirements

  • Proven experience as a Business Developer, Growth Marketer, Acquisition Marketer, or similar role, with a focus on client acquisition in the African region.

  • minimum 4 plus years of extensive experience in Forex / CFD brokerage sales environments

  • Strong understanding of FX, commodities, indices, and equity markets

  • A hunter mindset, you chase targets, not titles

  • Excellent communication and negotiation skills across cultures and regions

  • Strategic thinking paired with hands-on execution

  • Financial markets knowledge in FX, Stocks, Commodities

  • Technical and Fundamental analysis

Skills & Competencies

  • Strong relationship management and networking skills
  • Selling Skills.
  • Communication skills.
  • Customer orientation.
  • Learning flexibility

Skills

Business DevelopmentCFDClient AcquisitionCommoditiesCompetitive AnalysisCross-sellDigital MarketingEquity MarketsEvent MarketingForexFXIB PartnershipsIndicesInfluencer MarketingLead GenerationMarketing StrategiesMarket ResearchNegotiationPartner OnboardingProposal DevelopmentRelationship ManagementRisk Management StrategiesStrategic PartnershipsTrading Strategies

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