Business Intelligence Analyst

Position Summary

1. Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
2. Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
3. Communicate strategic vision globally and execute high priority tasks to support top management.

Role and Responsibilities

1. Sales & Market Intelligence:

• Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.

• Conduct competitor benchmarking (price, promotion, market share, product positioning).

• Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.

2. Business Strategy Support:

• Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.

• Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.

3. Forecasting & Modelling:

• Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.

• Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.

4. Reporting & Visualisation:

• Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.

• Present insights in a clear, concise, and compelling manner to senior stakeholders.

5. Competitive Intelligence & Field Analysis:

• Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.

• Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

Skills and Qualifications

• Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways

• Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks

• May manage a group such as coordinating activities regarding costs, methods and staffing

• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years

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