Posted 20 days ago

Business & Marketing Apprentice

ParisHybrid

AI Summary

A Business & Marketing Intern supports CRM campaign planning and execution, marketing activations, data analysis, cross-functional projects, partnership management, and contributes to growth initiatives for BlaBlaCar in France.

About this role

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 40 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 4 global offices, 30% working fully remotely.

Your mission

You will help us accelerate the growth of BlaBlaCar in France working across its three main supplies: carpools, buses, and trains.

As a Business & Marketing Intern, you’ll join a dynamic and fast-paced team at the heart of our growth strategy tackling a wide range of projects, that include both top of funnel actions and lower funnel performance strategies but also partnerships management.

You’ll contribute to launching new initiatives, analysing performance, running campaigns, and working on impactful projects to encourage more people to use BlaBlaCar whether it is with carpool, bus or train. You will report to the Marketing Manager and work closely with teams across CRM, paid media, partnerships, and product marketing.

Your responsibilities:

Support the planning and execution of CRM campaigns: segmentation, copywriting, performance analysis

Contribute to marketing activations and work with the Social Media expert on designing new campaigns and come up with ideas to bring impact.

Proactively assist the Marketing Manager in building the 2027 Marketing Roadmap and deliver actions for H2 2026.

Assist in analyzing marketing and product data to identify trends, measure impact, and recommend improvements

Coordinate cross-functional projects with stakeholders across Brand, Design, Product, Digital and CRM teams.

Participate in the reporting and documentation of our marketing actions and KPIs

Manage partnerships from being the main point of contact for external partners to monthly processes, reporting and invoicing

Keep an active watch on competitor marketing tactics, trends in mobility, and best practices in digital marketing

Your qualifications:

You are currently studying in a Business School, University, or equivalent and are available for a 12 apprenticeship starting September 2026

Full proficiency in French

You already have relevant internships experiences

You have a strong interest in marketing and data, and ideally a first experience in a business, startup, or marketing-related role

You are analytical, structured, and organized, capable of juggling multiple tasks

You are creative and curious, bringing energy and ideas to the team

You have excellent communication skills

You are a team player and eager to contribute to a mission-driven company

Having an internship agreement from your school or university is mandatory. We won’t be able to proceed with your application otherwise.

What we have to offer:

Hybrid working mode

Financial support for home office equipment

4 additional weeks on top of legal maternity/paternity leaves

50% healthcare coverage (Alan)

Minimum 25 days holiday per year

Local meal plan policy (Swile card)

50% transportation paid (Forfait Mobilité Durable)

Free unlimited carpooling & bus rides

Personal growth via trainings, mentorship, and internal mobility programs

Regular team building events

Mental health support through Moka.care

1 day off per year to test our product

1 day per year for social engagements with non-profits

Interested in joining the ride?

a 30-min video-call with your Talent Acquisition Manager Barbara Carnet to get to know you, understand your career expectations and answer your questions

a 45-min interview with your future manager Erwann Bouhier, Senior Marketing Manager France

a 45-min case study presentation to the Marketing team

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.