Campaign Engineer

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

As a Campaign Engineer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:

HTML Email Development

Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms

Build reusable modular components and adapt client-specific templates to campaign requirements

Test email rendering across clients and devices using tools such as Litmus or Email on Acid

Journey & Campaign Development

Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud

Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications

Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements

Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery

Execution & Collaboration

Execute A/B and multivariate (MVT) test configurations according to defined test plans

Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively

Document execution best practices and maintain build standards within the Development pillar

Follow platform tooling standards and governance guidelines established by Campaign Management

At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting

Required Knowledge, Skills, and Experience:

1–3 years of experience in email development, marketing operations, or digital campaign execution

Hands-on experience with HTML and CSS for email, including cross-client rendering

Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred

Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform

Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment

Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan

Understanding of audience segmentation, targeting logic, and data-driven personalization

Strong attention to detail; proactive about catching discrepancies before campaigns go to QA

Clear communicator — able to flag issues and ask the right questions before builds begin

Bachelor’s degree or equivalent experience

Additional Skills That Will Help You Stand Out:

Experience with Litmus, Email on Acid, or equivalent rendering test tools

Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms

Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo

Knowledge of dynamic content and conditional content logic within campaign platforms

Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)

Experience using project/workflow management tools such as Workfront or Jira

HOW YOUR SUCCESS WILL BE MEASURED

Understanding of the client’s operations

Documentation of processes and procedures

Oversight of marketing operations end-to-end