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Trendyol

Open since May 2026

Central Planning & Optimization Data Analytics ProfessionalsTrendyol · Istanbul

Central Planning & Optimization Data Analytics Professionals

IstanbulHybridFull-time

AI Summary

Designs customer and partner segmentation, sets business rules and targets, and builds automated dashboards and journeys to drive growth across Trendyol's pricing, discount and marketing strategies.

About this role

About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

About the Role
As a Central Planning and Optimization Data Analyst, you will be responsible for shaping business strategy through effective planning, optimization, and forecasting. You will use your analytical skills to transform complex data into clear, actionable insights that guide the business direction. With your technical expertise, you will create automated dashboards, perform meaningful customer segmentation, and deliver impactful analyses. You will manage stakeholders effectively, ensuring your recommendations are understood, trusted, and acted upon by teams across the business.

Responsibilities

  • Design segmentation for many different business parties (customer, seller, influencer, cargo company etc.
  • Define business rules for each segment and set targets with business owners
  • Create and optimize journeys for each segment and feature to meet the business kpis
  • Work with the product team to improve any business process for onboarding or engagement of each segment
  • Work with the business owners to design and execute growth opportunities for each segment
  • Automate tracking and communication of any feature for any segment

    • Expected Qualifications

  • Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
  • 2+ years experience in data analysis, project & product management
  • Coding skills – ability to code in one or more languages (SQL, Python)
  • Communication skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
  • Familiar with digital analytics visualization tools (Looker, Qlikview, Tableau etc.)
  • Strong analytical skills and experience of working with large volumes of data
  • Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
  • A genuine interest in digital disciplines and stay up to date on trends
  • Excellent written and verbal communication skills in English
  • Good command of Gsuite or MS Office programs

    • Skills

    Customer SegmentationDashboard AutomationData AnalysisDigital AnalyticsForecastingG SuiteLookerMicrosoft OfficePythonQlikViewSQLTableau

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