Channel Manager
AI Summary
Manages relationships with assigned Technology Advisors in a territory, driving profitable sales, partner recruitment, and joint planning while coordinating internal resources to meet partner objectives.
About this role
About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
The Channel Sales Manager wins, maintains, and expands relationships with assigned Technology Advisors in their territory. The Channel Sales Manager is responsible for achieving sales, profitability, and partner recruitment objectives. The Channel Sales Manager owns the partner relationship and represents the entire range of company products and services to assigned partners.
What you'll do and how you'll make an impact
- Owns the relationship with assigned Technology Advisors in their territory.
- Establishes productive, professional relationships with key personnel in assigned Technology Advisor accounts.
- Coordinates the involvement of AppDirect personnel, including engineering, support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.
- Meets assigned targets for profitable sales volume and strategic objectives in assigned Technology Advisor accounts.
- Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship, and documents in Technology Advisor account plans.
- Proactively assesses, clarifies, and validates Technology Advisor needs on an ongoing basis.
- Sells through partner organizations to end users in coordination with partner sales resources.
- Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement.
- Leads solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and partner personnel.
What you’ll need/Assets
- Bachelor's degree
- 2+ years of channel sales experience in a business-to-business sales environment.
- Advanced knowledge of industry software and hardware terminology and concepts.
- Outstanding collaboration and communication skills.
- Exceptional written and verbal communication skills.
- Strong customer-facing, presentation, and negotiation skills.
- Ability to effectively position and contrast competitive solutions to the customer.
- Ability to work effectively in a fast-paced, results-oriented environment.
- Familiarity with Google G-suite, Salesforce.Com, and various business software applications.
- Ability to analyze data and find opportunities and risks.
- A positive attitude. Regardless of the circumstances; you take ownership and focus on achieving the best outcomes.
- Travel required.
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:
https://www.appdirect.com/about/privacy-notice
At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.
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Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.