Co-VP Marketing

CMP Co-VPs Marketing are responsible for building CMP Home Base's public presence, communicating its new identity to the Sauder community, and driving awareness and opt-in participation across all channels.

Note: You do not need to co-apply with another applicant.

4 - 6 hours/week

July 2026 - April 2027

• Lead CMP's rebrand strategy to reflect its new identity as a peer connection and belonging program rather than an academic service

• Manage all marketing channels including Instagram, the CMP website, and email communications

• Create content that authentically communicates what CMP Home Base is and why first-years should get involved

• Promote all CMP events and programming, including the Welcome Week Kickoff, Mid-Year Reset, and recurring coffee chats

• Develop and distribute opt-in campaigns to maximize first-year sign-ups for buddy pairings and peer pods

• Design and maintain visual assets that reflect the warmth and approachability of CMP's new direction

• Strong creative and graphic design abilities

• Genuine interest in storytelling and community-oriented content

• Proficient in digital marketing and social media strategy

• Excellent organizational and communication skills

• Experience with Canva, Squarespace, and/or Mailchimp is an asset