Commercial Director

At Six Values, we are more than just a B2B betting and gaming technology company - we are creators of experiences that change people's mood for the better.

We’re looking for someone to lead and shape our Commercial strategy and growth across all brands, products and markets - someone who’s strategic, data-savvy, KPI focused and knows how to grow Casino, Sports and Sweepstakes brands in both regulated and also unregulated markets. As Commercial Director, you’ll take ownership of our Casino, Sports and Sweeps P&Ls, supported by experienced Heads of each vertical to steer their growth and help us stay ahead in this fast-moving space. You will also be instrumental to new business development including new brands, new products and new markets.

What You’ll Be Doing

• Strategic Growth: Develop and execute commercial strategies to expand market share and enter regulated and unregulated markets.

• Partnership Management: Oversee relationships with casino and sportsbook providers ensuring current and new deals are optimized in terms of commercial terms (revenue share, fees) and there is strategic alignment to drive our product growth forward.

• Revenue and Profit Optimization: Drive profitability through brand and product performance analysis, marketing collaboration, and promotional strategies.

• Business Development: Explore and business case new business opportunities, be that brand, product, market or partnership based.

• Leadership: Lead, mentor, and build high-performance teams, including Sports, Casino and Sweepstakes teams.

• Product: work closely with the Group Product Director on shaping the product vision and roadmap for all brands / verticals based on clear KPIs.

• Forecasting; work with Finance to set the annual (quarterly and monthly) targets for the year across all brands and product P&Ls. Ensure all teams know their specific sub KPIs and therefore their role and accountability in underpinning the overall targets.

• KPI & Financial Oversight: Monitor key performance indicators (KPIs) related to revenue, ROI, and player acquisition/retention, reporting directly to Management. Lead the weekly and monthly Trading meetings ensuring we identify where we are winning and losing vs targets with clear actions to drive the business forward

What You’ll Bring

• Experience: 8-10+ years in a Senior commercial roles within iGaming, ideally across Gaming and Sportsbook

• Industry Knowledge: Deep understanding of casino, sports betting, and iGaming technology/platforms and operators.

• Negotiation Skills: Proven ability to structure, negotiate, and close high-value B2B contracts.

• Analytical Ability: Strong commercial acumen to analyze data for actionable insights.

• Network: An established "black book" of industry contacts

• Markets: Solid experience in the iGaming sector essential, including experience with Anjuan/Curacao-licensed operations and both regulated and unregulated markets.

About sixvalues

About sixvalues Our vision is to elevate the mood of people everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences, transforming the world of betting and gaming technology.

Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers.