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Consumer Insights Intern

New York, New York, United StatesRemoteInternship

AI Summary

Supports a full-cycle consumer research study by designing and programming surveys, analyzing results, and building a final report with actionable insights for brand strategy.

About this role

Consumer Insights Fall Internship – Hybrid New York, NY


Marquee Brands

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.


Consumer Insights Team

The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This team supports the entire portfolio of brands with actionable insights that drive decisions across marketing, product development, retail strategy, and licensing.



POSITION DETAILS 

Marquee Brands seeks a Consumer Insights Intern to support the development and execution of a full-cycle research study over the course of the summer. This includes designing, programming, and fielding a survey, analyzing the results, and building a final report with key takeaways and recommendations. 



Here’s what you’ll do here 

  • Get hands-on mentorship while helping build anend-to-end consumer research project withreal business implications for Marquee Brand’s portfolio
  • Assist in writing survey questions and programming the survey into a research platform 
  • Conduct secondary research or competitive analysis to supplement primary data 
  • Monitor data collection and ensure data quality throughout the fielding process 
  • Analyze survey results using Excel or statistical tools (e.g., SPSS, R, or similar) 
  • Synthesize insights into a clear, visually engaging report and gain experience presenting to internal stakeholders, ultimately helping guide strategic decisions



This job is for you if 

  • You’re curious about why people buy what they buy and how brands shape perception
  • You enjoy turning data into stories and insight into action 
  • You are detail-oriented, organized, and thrive on solving problems 
  • You like working independently, but also enjoy collaborating with cross-functional teams 
  • You are excited by the chance to make a real impact on brand decisions 



You’re going to need this to carry out this job 

  • Currently pursuing a Bachelor's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field 
  • Experience with or strong interest in survey research and analysis 
  • Familiarity with survey platforms (e.g., Qualtrics, Forsta, SurveyMonkey, etc.) 
  • Proficiency in Excel and PowerPoint; experience with data visualization tools is a plus 
  • Strong communication and analytical skills 


About the Internship 

The internship will be an 8-week program and will require the intern to be in office Monday-Thurs (Hours could be adjusted as needed to fit class schedule). The hourly rate will be $17 / hr. 


This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. 



We're an equal opportunity employer.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Skills

Competitive AnalysisData VisualizationExcelForstaPowerPointQualtricsRSecondary ResearchSPSSSurvey DesignSurveyMonkey

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