Content Designer
AI Summary
Creates engaging content for social media, websites, and email campaigns for Amacon's hospitality and real estate brands, collaborating with the marketing team on design strategy, publishing, and analytics.
About this role
About Us
Driven by a passion for detail and a tradition of excellence in design and architecture, Amacon is recognized as one of Canada’s most influential real estate development and construction firms. With five decades of development and construction expertise, a precise level of design and craftsmanship is evident in all the homes and commercial developments that Amacon builds.
Position Summary
The Content Creator is responsible for creating engaging content for social media, websites and email campaigns for the company’s growing portfolio of hospitality and real estate brands. Reporting to the Senior Graphic Designer, this position is responsible for supporting the Marketing team by collaborating on design strategy, content publishing, performance analytics and advertising. This role requires creativity, strong attention to detail and the ability to consistently deliver unique, original and influential content.
Position Responsibilities
- Create original content for social media, websites, email campaigns, and marketing materials
- Plan, shoot, and edit photo and video content
- Write clear, engaging copy aligned with brand voice and tone
- Create content for websites, along with update and maintain websites when required.
- Generate email campaigns.
- Closely work with marketing media coordinator to assist with copywriting, scheduling social posts, eblasts, and website content.
- Monitor trends and recommend content ideas to keep messaging fresh
- Manage paid digital ad campaigns and track analytics / performance.
- Assist marketing team with design strategy and research.
- Proofread all printed and digital materials including but not limited to project website and marketing material.
- Utilize AI-tools to aid in content creation, scheduling, quality-control and more
- Other duties as assigned.
Experience & Qualifications
- Education: University degree in a related industry.
- Experience: 3-4 years of marketing/design experience.
- Proficiency in the full Suite of Adobe platforms including Adobe Photoshop, Adobe Illustrator, Adobe InDesign and more
- Proficiency in using Canva
- Experience in managing social media platforms (Facebook, Instagram, Twitter, LinkedIn).
- Ability to use performance tracking programs, including Google Analytics, Meta Business Suite and more
- Experience in navigating website platforms (WordPress, Canva) to make simple updates and maintain performance.
- Knowledge of Adobe After Effects or Premiere Pro for video editing.
- Photography experience would be an asset.
- Beginner-intermediate programming knowledge
- Knowledge of print-ready practices for, brochures, posters, menus, and more.
- May be required to travel to construction sites and other offices.
- A strong understanding of commercial content marketing best practices (content repurposing, copyright compliance, audience journey, etc).
- Computer Skills: Strong knowledge of the Microsoft Office Suite, Adobe Software and analytics platforms
Additional Information
Amacon is an equal-opportunity employer who offers competitive compensation and benefit programs. This full-time salaried role is based in the Toronto office, Monday to Friday from 8:30 am to 5:00 pm, with possible travel to sites and other offices as needed.
Please apply through amacon.com via the link provided: https://amacon.bamboohr.com/careers/500
Thank you for your interest; due to the volume of applications, only short-listed applicants will be contacted. No phone calls, please.
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