Content Marketing Manager (SEO & Organic Growth)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Manager (SEO & Organic Growth) based in Canada .

This is an exciting opportunity to build and scale the organic growth engine of a rapidly growing direct-to-consumer lifestyle brand. In this role, you will shape how customers discover and engage with the brand across search engines, social platforms, communities, and emerging AI-driven discovery channels. You will combine creativity with data-driven decision-making to develop content strategies that drive awareness, engagement, and revenue growth. Working in a fully remote environment, you will collaborate closely with creative and marketing teams to transform product launches into compelling stories. This position is ideal for a strategic marketer who thrives on identifying trends, understanding audience behavior, and turning insights into impactful organic growth initiatives.

The Content Marketing Manager will lead the brand's organic growth strategy across content, SEO, social media, and AI search channels, ensuring long-term visibility and business impact.

• Own and execute the annual, quarterly, and monthly content strategy aligned with product launches, campaigns, and business objectives.
• Develop content concepts, messaging frameworks, storytelling angles, creative briefs, scripts, and campaign hooks.
• Define and optimize organic growth strategies across platforms such as Instagram, TikTok, Pinterest, and YouTube.
• Research market trends, audience behavior, and viral content opportunities to identify new growth initiatives.
• Collaborate with content creators and designers by providing strategic direction, creative concepts, shot lists, and AI-generated asset briefs.
• Lead SEO initiatives including keyword research, content optimization, internal linking strategies, technical recommendations, and performance analysis.
• Identify and implement new opportunities to increase organic traffic, search rankings, and customer acquisition.
• Develop strategies to improve visibility across AI-powered search platforms and large language models.
• Drive community and brand presence through initiatives involving structured content, high-authority publications, Reddit engagement, and brand mentions.
• Measure and report on content and organic performance, continuously refining strategies based on insights and business outcomes.

Requirements:

The ideal candidate is both a strategic thinker and a creative marketer, with strong expertise in content, SEO, and organic growth within consumer-focused brands.

• 4+ years of experience in Content Marketing, SEO, Organic Growth, or related digital marketing roles.
• Proven experience building and executing content strategies that drive measurable business results.
• Strong knowledge of SEO best practices, search optimization, and content performance analysis.
• Experience growing brands through organic social media and content-led initiatives.
• Excellent storytelling, copywriting, and content planning skills.
• Strong analytical mindset with the ability to understand why content succeeds and how to replicate performance.
• Experience leveraging AI tools strategically to enhance workflows, research, and content discovery initiatives.
• Ability to work independently, make decisions confidently, and manage multiple priorities in a remote environment.
• Previous experience within direct-to-consumer or eCommerce businesses, ideally in lifestyle, beauty, fashion, jewelry, or women-focused brands.
• Professional English communication skills.

Nice-to-have qualifications:

• Experience with Shopify ecosystems.
• Knowledge of Pinterest SEO and community-driven growth channels.
• Experience with Reddit marketing and brand community engagement.
• Proficiency with tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, or similar platforms.
• Familiarity with AI search optimization and emerging search technologies.

Benefits:

• Competitive monthly compensation ranging from $3,500 to $4,500 USD, depending on experience and qualifications.
• Fully remote work environment with flexibility to work from anywhere in Brazil.
• Opportunity to play a key role in shaping the growth strategy of a rapidly expanding consumer brand.
• High level of ownership and autonomy in strategic decision-making.
• Exposure to emerging trends in AI search, content marketing, and organic growth.
• Collaborative and entrepreneurial environment focused on innovation and creativity.
• Opportunity to work alongside experienced marketing and creative professionals while contributing directly to business growth.