Content Producer

Accountabilities

Plan the weekly and monthly content roadmap across the three content lanes (product-driven, story-driven, distribution-driven). Write shoot-ready briefs for the two Junior Content Creators that translate marketing goals into producible content — hooks, references, scripts, success criteria. Review every piece before publish; ensure brand consistency and quality. Maintain Lovepop’s content library, hook templates, and performance learnings.

Directly manage two Junior Content Creators day-to-day: lead standups, give creative feedback in real time, unblock production issues, manage shooting schedules, and ensure on-time delivery to the publish queue. Onboard, develop, and ramp the two juniors over their first three months; assign content lane specialization once each junior has demonstrated strength.

Qualifications

3–5 years of content production experience for B2C or D2C consumer brands, with a proven track record in short-form video (TikTok, IG Reels). At least one experience managing 1+ direct report or 1+ external creator (in-house junior or freelance). Strong portfolio demonstrating short-form content with measurable engagement or performance results.

Comfortable with the full short-form production loop: shoot direction, editing in CapCut / Adobe Premiere / DaVinci Resolve, hook design, caption writing. Fluent in Asana or Notion for production planning. Working English proficiency for reading briefs and async communication with the Boston team.

Hands-on with AI content tools (Veo, Midjourney, ElevenLabs, ChatGPT for scripts and hooks); prior work with US/Western D2C brands targeting US consumers; paid social creative testing experience. Personal short-form video presence (TikTok or IG) is a bonus.