Posted 4 months ago

Graphic Designer (Digital)

Da NangOn-siteFull-time

AI Summary

Designs high-performing digital creative assets for email marketing and acquisition ads (Facebook, Instagram, TikTok), and supports PDP, storytelling, packaging, and catalog design.

About this role

About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.

About the role

As Graphic Designer (Digital), your mission is to produce high-performing creative assets for
Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads
(Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as
needed.

Accountabilities

1. Email Marketing Assets (40-45% of time)

Design weekly email campaigns: newsletters, promotional emails, automation flows
(welcome series, abandoned cart, post-purchase)

Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)

Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click-
through Rate (CTR), Conversion Rate (CVR)

Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject
visuals, and CTA designs

2. Acquisition Marketing Creatives (35-40% of time)

Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple
motion)

Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)

Track performance data and iterate based on insights from the Performance Marketing
team

Maintain regular creative refresh cycles to combat creative fatigue

3. PDP & Storytelling Pages Support (10-15% of time)

Support design of Product Detail Page visuals and landing pages as needed

Create storytelling assets in partnership with Marketing and Content teams

4. Packaging & Catalog Support (5-10% of time)

Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when
needed

Ensure brand consistency between digital and print assets

Qualifications

1-3 years of graphic design experience in e-commerce, agency, or brand environments
(B2C preferred)

Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign

Strong proficiency in Figma for collaborative design and prototyping

Portfolio demonstrating clear capability in email design and performance marketing
creatives

Basic understanding of performance metrics (CTR, CVR, ROAS) and how design
impacts them

Strong English reading and writing skills to collaborate with our Boston team

Strong Plus

Hands-on experience with AI & automation tools in workflow: Magnific, Adobe
Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow

Experience working with international brands or the US market

Basic motion design capability (After Effects, Canva motion, or CapCut)

Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands

Mentoring potential (with growth path to Senior Designer in Phase 2)

Skills

Adobe FireflyAdobe IllustratorAdobe InDesignAdobe PhotoshopAfter EffectsCanva MotionCapCutFigmaMagnificN8n

Graphic Designer (Digital)

About this role

Accountabilities

Qualifications

Skills

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