Country Lead

Who we’re looking for / The role

We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

• Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams

• Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations

• Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility

• Direct brand efforts across digital, influencer, performance marketing and PR

• Ensure fill rate on sales channels via the appointment and management of logistics partners

• 7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)

• Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer

• Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making

• Comfortable with P&L management and external stakeholder management