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hypebeast

Posted 13 months ago

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Creative Director

ShanghaiOn-siteFull-time

AI Summary

The Creative Director leads creative strategy and concepts for China campaigns across print, video, digital, and events, guiding a team and overseeing approvals, while sourcing and pitching new business opportunities.

About this role

Hypemaker is a global, award-winning, full-service creative agency. With its ability to transform perception through visual presentation and carefully curated content, it empowers brands to be relevant in the cultural landscape. The global creative studio provides total creative solutions, from insights, creative to content production and experiences, through access to our global talent network for brands around the world.

The Creative Director is responsible for guiding creative strategy and conceptual thinking for China campaigns across a variety of channels: print, video, digital, and experiential/events. The Creative Director will also oversee and provide his/her creative leads and process by planning, giving guidance to a group of creatives, approve work related by his/her team and work directly with the Brand Partnership team to present and pitch the work.

The role will also involve generating and tracking new business opportunities, personally building and maintaining deep relationship with key industry players, including client-side marketing executives and ad agencies.

Responsibilities:

  • Invent new ideas for branding, advertising, and marketing campaigns and understand the constant changes and fresh approaches to advertising.
  • Have a strong understanding of brand architecture strategy in street fashion/fashion categories, solid design thinking, and multichannel marketing concepts.
  • Ability to analyse trends and keep up with times to evolve and adapt with the latest creative practice.
  • Keep creatives on schedule with goals and timelines for execution of creative projects by managing capacity and efficiency of internal and external creative resources effectively.
  • Be on top of relevant market trends, client needs, expectations, opportunities and constraints of the business as well as shifts in the competitive landscape.
  • Have strong network of senior level relationships and strategic partnerships at major advertising and marketing agencies.
  • Work closely with mutual respect and seamless communication with other creative departments and business units within Hypemaker effectively.
  • Deep experience in hiring, inspiring creative talent and establishing a high creative standard in the Company.

    • Requirements:

  • Bachelor's degree or above in Design or related disciplines.
  • 7-10 years of solid experience in an advertising agency or similar experience in a brand creative studio.
  • Firm understanding of Hypebeast and Hypemaker's aesthetics/branding and past/current content outside of the local landscape.
  • Pixel-perfect attention to detail.
  • Deep background in storytelling across multimedia with the ability to scale campaigns from online to offline experiences.
  • Possesses a global perspective and able to scale campaigns into multiple locations around the world.
  • Experience shooting and working within video, understanding and implementation of animation and video production skills.
  • Ability to work independently to troubleshoot technical and process related issues.
  • Fluent in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and others.
  • Illustration, motion graphics, animation, 3D rendering knowledge is a plus.
  • Ability and willingness to travel.
  • Less experienced candidates will be considered as Associate Creative Director.

    • Skills

    3D RenderingAdobe Creative SuiteAfter EffectsAnimationBrand ArchitectureIllustratorMultichannel MarketingPhotoshopTrend AnalysisVideo Production

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