Creative Producer

Every swipe, tap, and "keep watching" decision in mobile advertising happens in the first three seconds. That's the battlefield you'll own.

BidMachine is looking for a Creative Producer to lead the ideation and production of marketing creatives for our clients.

This is not a role where you brief an agency and wait for results. You'll own the entire creative lifecycle — from generating hypotheses and defining creative concepts, to producing and launching UA creatives, coordinating rendering tests with the QA team, analyzing performance, and iterating based on data. You'll work closely with both in-house specialists and external production partners, constantly asking one question: "Did it work, and why?"

What You'll Own

Creative Strategy

• Develop and execute creative strategies across ad channels and multiple projects.
• Generate creative hypotheses and concepts, both independently and with the Creative team.
• Conduct competitor analysis and stay ahead of creative trends in the casual and hybrid-casual space.

Production

• Lead the end-to-end production of video, static, and playable creatives in collaboration with external production partners.
• Collaborate closely with the in-house creative team on ideation, execution, and creative refinement.
• Be hands-on in the creative process—producing video, static, or playable assets yourself when needed to accelerate delivery and validate ideas quickly.

Performance & Iteration

• Design and prioritize creative experiments to validate hypotheses.
• Run rapid iteration cycles based on campaign performance and user behavior.
• Build repeatable creative testing processes that continuously improve campaign performance.

Experimentation

• Partner closely with the User Acquisition team to analyze campaign performance and align creatives with acquisition goals.
• Translate performance data into actionable creative improvements.
• Continuously optimize creatives based on data and experimentation results.

AI & Automation

• Leverage AI tools throughout the creative workflow—from research and ideation to production and analysis.
• Use AI-assisted coding tools (such as Cursor, Claude Code) to prototype ideas, automate repetitive work, and improve team productivity.
• Continuously explore emerging AI capabilities and integrate them into the creative production process.

Requirements

Must-Have

• 3+ years of experience in creative production for mobile games.
• Strong understanding of casual and hybrid-casual mobile games.
• Marketing fluency — you understand audience motivation, ad platforms, and the metrics that actually matter.
• An analytical mindset — you form hypotheses, back decisions with data, and turn insight into action.
• Excellent communication and organizational skills, especially across in-house and outsourced teams.
• AI-native mindset. Comfortable using modern AI tools to rapidly prototype ideas, automate repetitive work, build lightweight internal tools, and increase personal productivity. You don't need to be a software engineer, but you should be able to leverage AI-assisted coding (e.g. Cursor, Claude Code) to solve problems and move faster.

Nice to Have

• Background in design, video editing, or copywriting.