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Xsolla

Posted 4 months ago

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Creator Success Manager, Xsolla Partner Network (China)

BeijingRemoteFull-time

AI Summary

Lead and expand influencer marketing strategy in China; identify, build, and maintain relationships with key influencers, content creators, and brand ambassadors across platforms.

About this role

ABOUT YOU
We are seeking an experienced and dynamic Creator Success Manager (China) to lead and expand our influencer marketing strategy in the region. This role is responsible for identifying, building, and maintaining relationships with key influencers, content creators, and brand ambassadors across multiple content platforms. The ideal candidate will have a strong understanding of the China digital landscape, social media trends, and influencer partnerships, as well as a proven track record of executing successful influencer campaigns.

ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

Responsibilities

  • Establish and manage a network of top-tier content creators and social media influencers.
  • Develop and manage relationships with creators and influencers to ensure long-term partnerships.
  • Negotiate and manage contracts, fees, and expectations with creators and influencers.
  • Collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness.
  • Liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities.
  • Keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns.
  • Work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks.
  • Define performance goals, create rosters, track conversions, and measure influencer performance success.
  • Responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities.
  • Monitor and adjust partnership strategies in accordance with best practices and relevant trends.
  • Develop and execute the influencer marketing strategy in China to drive brand awareness, engagement, conversions, and creator user acquisition
  • Track, analyze, and report key performance metrics (KPIs) for influencer campaigns, providing insights and recommendations for optimization.
  • Stay up to date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement.
  • Manage the influencer marketing budget for China, ensuring efficient allocation of resources.

    • Qualifications & Skills

  • 5+ years of experience in an influencer marketing role with extensive experience working directly with influencers and streamers.
  • Passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms.
  • Direct experience with gaming publishers, products, and expertise in mobile and video game established and rising influencers.
  • Strong knowledge of gamers and influencers across Twitch, YouTube, Facebook, Instagram, Twitter, and TikTok.
  • Strong interpersonal skills with the ability to build relationships and work effectively with a diverse range of people.
  • Excellent communication, writing, presentation, and organizational skills.
  • Ability to manage multiple projects simultaneously and prioritize demands.
  • Data-driven with experience setting clear goals and KPIs.
  • Experience working with and/or managing influencer marketing agencies from the RFP process through execution and wrap report.
  • Fluent in Chinese and English
  • Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
  • Bachelor's Degree.
  • Preferred Qualifications:
  • Previous experience in e-commerce, gaming, or technology sectors.
  • Understanding of paid influencer collaborations and how to integrate them into organic strategies.
  • Experience with affiliate marketing, influencer gifting programs, and community-driven content

    • Skills

    FacebookGaming PlatformsInfluencer MarketingInstagramMobile GamesStreamersTikTokTwitchTwitterYouTube

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