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Posted 16 days ago

CRM AnalystAcquisit

CRM Analyst

Sinn El Fil, LBHybrid

AI Summary

A CRM Analyst works hands-on across the customer lifecycle, building and optimizing marketing automation campaigns and dashboards while supporting CRM strategy design.

About this role

What we offer

Coached by a senior CRM profile, you will work hands-on across the full customer lifecycle, from acquisition to retention and loyalty. You will become an expert in leading marketing automation platforms (HubSpot, Klaviyo, WebEngage, Insider, Braze) and in the data tools behind them (Looker Studio, BigQuery, Funnel.io). Along the way, you will sharpen your analytical skills, strategic thinking and client presentation skills, and learn to use AI tools to work faster and smarter.

What you will be responsible for

  • Meet clients to understand their business, customer data and CRM needs

  • Support the Strategist in designing CRM strategies: lifecycle stages, segmentation, customer journeys and activation plans

  • Build, launch and optimize campaigns and automated flows across email, SMS, WhatsApp and push

  • Set up A/B tests and iterate on audiences, content and timing

  • Define KPIs, build dashboards and report on performance with clear, actionable insights

  • Make sure setups respect consent and data privacy rules (GDPR and regional data protection laws)

  • Keep client platforms clean and well documented: data, segments, templates and naming conventions

As we are a fast-growing company, your missions and responsibilities will evolve along with our activity and your experience.

Who we are looking for

Must-haves:

  • 3 years of experience in CRM, marketing automation, or a similar analytical role

  • Very strong analytical skills and attention to detail

  • Excellent command of Excel / Google Sheets

  • Hands-on experience with at least one CRM or marketing automation platform

  • Fluent in English and Arabic

  • Quick learner, proactive and results-driven, with good interpersonal skills

Nice to have:

  • Experience with Klaviyo, Braze, Insider, WebEngage, MoEngage.

  • Knowledge of BI tools (Looker Studio, Tableau, Power BI) and basic SQL

  • Understanding of e-commerce and customer data (Shopify, GA4, tracking events)

  • Familiarity with HTML for email templates

  • Comfortable using AI tools (ChatGPT, Claude, Copilot) in daily work

Skills

A/b TestingBigQueryBrazeExcelFunnel.ioGA4GDPRGoogle SheetsHTMLHubspotInsiderKlaviyoLooker StudioShopifySQLWebEngage

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