CRM Manager
AI Summary
CRM Manager oversees the planning and execution of CRM strategy across onboarding, retention, and engagement channels, driving personalized comms and data-driven optimization.
About this role
Our client is a pioneering dietary supplement company committed to promoting longevity and wellbeing. Beyond their innovative supplements from their Swiss R&D, our client is expanding their reach into the digital health landscape, developing personalised coaching and lifestyle management solutions.
The Role
As a Manager of Customer Relationship Management (CRM), you will closely with the Founders and the Marketing team to maintain and grow our client's revenue from existing customers.
Responsibilities
- Lead the CRM strategy across all lifecycle stages — onboarding, retention, cross-sell, win-back — ensuring seamless experiences across email, app, and messaging.
- Own our email marketing operations: segmentation, campaign strategy, automated flows, and A/B testing via Klaviyo (or similar).
- Develop a customer communication roadmap integrating WhatsApp, push notifications, and in-app engagement.
- Plan and execute community engagement campaigns to build long-term relationships with subscribers and app users.
- **Collaborate closely **with Brand, Performance, and Science teams to align messaging, creative, and educational content.
- Analyze performance data (open rates, LTV, churn, retention, engagement) to continuously improve communication effectiveness.
- Drive personalization and automation to deliver the right message to the right customer at the right time.
- Ensure compliance with GDPR and email marketing best practices.
Requirements
- Bachelor's or Master's degree in Mathematics, Economics, Engineering, Business,or a related field.
- 1-3 years of experience in a similar role, preferably in an D2C or e-commerce focused company.
- Strong analytical and problem-solving skills, with a proven ability to manage complex tasks.
- High proficiency in CRM tools, especially Klaviyo or similar tools.
- Strong user of Microsoft Office, especially Excel and PowerPoint; familiarity with data analysis tools and programming languages is a plus.
- Exceptional organizational and multitasking skills.
- Excellent communication and interpersonal skills, with an ability to interact at all levels of the organization.
- Ability to work independently.
- Passion for the longevity industry and a healthy lifestyle.
Benefits
Our client believes the best companies help you live the life you want and grow into the person you aspire to be. That’s why we focus not only on building a world-class longevity brand but also on fostering an environment of personal freedom, growth, and collaboration.
As a valued member of their team, you will enjoy:
- The opportunity to work at a well-funded, early-stage startup in the fast-growing longevity and wellness industry.
- Being part of a dynamic, high-performing, and fun international team.
- A high degree of personal responsibility, creative freedom, and growth opportunities from day one.
- Direct collaboration with renowned researchers in the longevity field and serial entrepreneurs with proven track records.
- Minimum 40% remote work with home office/co-working support.
- Unlimited holidays and flexible working hours, because our client trusts their people.
- Education allowance and accelerated career paths to support your development.
- Our client's complimentary products and special discounts for family and friends.
- A vibrant team culture with regular events and international off-sites.
- The latest MacBook Air and a Remote Office Upgrade budget to equip you for success.
Skills
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