CRO & A/B Testing Product Manager (all genders)

Your role

In this role, you'll combine your expertise in CRO and A/B Testing with skills in product management to co-lead our optimization program.
You'll improve KPI on our international domains by leading CRO funnel improvement projects and managing the roadmap for our multi-domain A/B testing program. This includes working closely with UX designers and developers to create efficient and effective processes that generate measurable business impact. In addition, you will use your expertise in heuristic analysis and qualitative and quantitative research methods to drive impact on user experience and business KPI.

• Manage and enhance the operations of our multi-domain A/B testing program
• Identify and lead website optimization initiatives
• Closely monitor performance of our multi-domain conversion funnels
• Continuously collaborate with our UX designers and developers to advance CRO projects & A/B tests
• Perform qualitative and quantitative CRO research on user behavior
• Collaborate with our data and tracking experts to enhance our A/B testing setup and insight generation
• Educate stakeholders on CRO best practices and workflows
• Continuously monitor new developments in the CRO ecosystem and advise on their usefulness and adoption

Your profile

• At least 3 years of in-depth experience with CRO & A/B testing
• Demonstrated success managing an A/B testing roadmap and collaborating with UX designers and developers
• Proven track record in driving website optimization initiatives and overseeing conversion funnels
• Strong skills in quantitative and qualitative CRO research methods and heuristic analysis
• High interest in behavioral economics and consumer psychology and how to apply them in CRO
• An understanding of the technical fundamentals of websites and how they correlate with the effort required for A/B testing development
• Proficiency with modern testing tools, such as Kameleoon, VWO or Optimizely
• Strong written and oral communication skills in English and German (C1)

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year's (pro rata), provided Sunday Natural is closed for company holidays during this time
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.