CRM Manager (m/f/d)

Your responsibilities would include...

• Ownership for creation, management, and optimization of all email marketing campaigns for all of our brands, in close collaboration with our in-house design and content team

• Optimization of the customer lifetime value through re-order and cross-selling campaigns

• Structured AB testing plan to continuously optimize existing journeys the relevant repeat customer KPIs

• Introduction of new measures to increase customer loyalty, such as referral programs and incentives

• Identification of new target groups, set-up of automated workflows and customer segmentation rules

• Strategic conception and implementation of lead generation measures

• Identification and testing of new customer communication channels (e.g. SMS, whatsapp)

Requirements

Chances are, you’re a great fit if you...

• University degree in a technical or business area (e.g. business administration, informatics, economics) or a comparable qualification

• Working experience of 2-3 years with a CRM system/ marketing automation tool (preferably HubSpot)

• Excellent analytical abilities, hands-on mentality and a collaborative spirit

• Fluent in German

• Good understanding of marketing and sales processes in the pharmaceutical business are a plus

Important: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.