CRM Program Manager

Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting.

Translate marketing strategies into actionable project plans, timelines, and deliverables across creative, data, and production teams.

Oversee campaign setup, QA, approvals, and deployment processes to ensure flawless execution.

Manage multiple workstreams, including creative development, data targeting, list management, personalization, and production.

Partner closely with internal teams (strategy, data, CRM operations, development) and external vendors to align deliverables and schedules.

Maintain clear and proactive communication with client stakeholders, ensuring transparency on progress, risks, and dependencies.

Track budgets, timelines, and resourcing while identifying and resolving issues before they impact delivery.

Ensure compliance with OEM brand standards, privacy requirements, and regulatory guidelines.

Collaborate with analytics and strategy teams to support performance measurement and continuous optimization.

Contribute to process improvements, documentation, and best practices for CRM and campaign operations.

Ensure controls are followed, with the highest quality deliverables and milestones met

Develop contracts and design innovative delivery teams to best meet and exceed program objectives

Evaluate and improve delivery practices and methodology

Create integrated timelines across agency and client stakeholder teams

Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations

Ensure a collaborative ‘one team’ approach of both client and agency

Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative

Serve as the main client interface on projects

Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met

Communicate succinctly within a wide range of positions, personalities, and roles, internally and externally

6–8 years of project management experience in CRM, email, or direct marketing, ideally within an agency or automotive environment.

Proven track record managing cross-channel campaigns from strategy through execution and reporting.

Strong understanding of CRM platforms and tools (Salesforce Marketing Cloud, Adobe Campaign, or similar).

Experience coordinating with data teams on segmentation, targeting, and personalization logic.

Familiarity with direct mail production workflows and timelines.

Exceptional communication, organization, and problem-solving skills with attention to detail.

Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment.

Experience managing budgets, scopes, and vendor relationships.

Collaborative leader who thrives in complex, cross-functional environments.

Able to understand, balance, and manage the interplay between people, processes and systems