CRO Manager

Introduction to thedentsu Optimisation & UX team

We are part of one of the world's largest digital-first end to end mediaagencies, andoffer CRO & UX to some of the world's top companies. We run our team as a smalleragencyso you get the security of a large agency network, and the autonomy of an independent agency.You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients’ website experiences.We are growing our CRO department and are looking for people to lead our CRO and UX projects.

Our clients include Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more.

Whether you have a background in CRO and A/B testing, User Research, UX Design, Ecommerce trading, Digital Marketing or Data analysis, if you want to gain experience working for a leading agency and super-charge your career then please don’t hesitate to apply.

Key responsibilities:

As a CRO, you will manage a team of CRO & UX specialists that offer end-to-end Optimisation & UX delivery across clients. Whilst you will be the senior escalation point for your team and clients, you will have the support of the senior leadership team and people in similar roles, meaning you will have the freedom to make your mark on our department, but in a supportive environment.

As a CRO Manager your focus will be to:

• Oversee a portfolio of client accounts, providing guidance to theteamsleading each account, ensuring that our clients get value for theirinvestment

• Review yourteamsclient strategies, ensuring they align with long-term clientobjectives. These can include but are not limited to A/B testing, a page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.

• Be accountable for your clients,determiningpotential threats and finding solutions to keep clients happy and investing in ourservices

• Lead annual,quarterlyand monthly reviews for clients, communicating the success of our optimisation programmes with senior clientstakeholders

• Instilla culture of evidence-based approach to website optimisationthroughout the team, using quantitative and qualitative methods totruly understandour clients’ products and customers.

• Direct resource planning for your team, working with the Strategists to set deadlines and prioritise activity.

• Build relationships with our wider agencyteams;such as PPC, SEO, Social, Affiliates, Analytics etc. Using these relationships to find ways tocollaborate

• Find areas for revenue growth, increasing your client investment, finding cross-sellopportunitiesor working with our sales team to bring in newclients

• Organise and deliver trainingsessions for all members of theteam

• Analyse our proposition and work with your team toadvanceourservices, innovating and harnessing the skills of the team to ensurewe’reat the forefront of CRO in themarket

We are looking for: 

The successful candidate will need to be able to manage a team and portfolio ofclientsso the following skillsets arerequired: 

• You need to have comprehensive knowledge of CRO and UX, covering A/B-testing,personalisationand UXprojects

• Excellent communication skills, being able to lead difficult client calls/meetings at short notice and steer them to actionableconclusions