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Insider One

Posted 1 month ago

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Customer Marketing Manager - LATAM

Sao Paulo, BrazilHybridFull-time

AI Summary

Owns and executes customer marketing and community programs for Latin America, leading the Growth Makers Club through events, campaigns, and cross-sell initiatives.

About this role

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.


We are looking for a talented Customer Marketing Manager, LATAM to own and execute our Customer Marketing efforts in one of our fastest-growing regions. You will be responsible for animating and growing our Growth Makers Club customer community across Latin America, crafting unique customer experience programs and events from our Sao Paulo office, and working closely with Sales, Customer Success, Product, and Marketing teams.

What You Will Do

  • Define, plan, and launch customer marketing activities to engage and grow our “Growth Makers Club” customer community in the region, including webinars, customer meet-ups, product launches, VIP dinners, customer advisory boards and more!
  • Develop strong, trusted, and long-term relationships with C Level/power users/key decision makers at our clients, with a proven trusted advisor position
  • Identify and engage with ambassadors to deliver customer advocacy in your regions, including testimonials, case studies, speaking engagements, referrals, and reviews.
  • Manage execution of cross-sell and up-sell campaigns within our customer portfolio, partnering with sales and customer success to achieve annual renewal and expansion goals.
  • Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
  • Initiate new programs and initiatives to engage and delight our growing customer base

    • What You Will Need

  • 4+ years of experience in B2B marketing; technology or software/SaaS industry is preferred.
  • 2+ years of proven success in a program or project management role
  • Previous experience in customer marketing, customer experience is a plus
  • Previous experience in customer success or other customer-facing role is a plus
  • Passion for driving customer engagement and turning customers into advocates.
  • Ability to lead and execute effective cross-channel integrated campaigns (e.g. events, direct mail, email, webinars, digital, etc.).
  • Excellent time management and organization skills with strong attention to detail
  • Ability to work with remote team members and multiple stakeholders across various departments.
  • Experience with CRM and Marketing Automation Software like HubSpot or similar is a plus

    • What We Offer

  • Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
  • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
  • Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
  • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
  • Help build the team you want to work with and enjoy rewarding referral bonuses.
  • Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
  • From global retreats to team-building activities, expect year-round events that turn into lifelong memories.

    • Skills

    B2BCRMCustomer MarketingCustomer SuccessHubspotMarketing AutomationProgram ManagementSaaS

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