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Posted 5 months ago

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Demand Generation Marketing Manager

New York, New York, USAHybridFull-time

AI Summary

Mid–senior Demand Generation Marketer who owns and scales multi-channel inbound lead generation, coordinating with sales to optimize funnel performance and drive pipeline.

About this role

Who we are:
Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.

We operate with urgency, intensity, and ambition. The bar is high because the opportunity is massive. We expect excellence, ownership, and intellectual rigor from every team member. We move fast, make bold decisions, and hold ourselves accountable to results. At the same time, we believe great companies are built on trust and respect. Every voice matters. Every contribution counts. When we win, we win together.

We are scaling rapidly and on a clear trajectory toward becoming a unicorn this year — and beyond. Our growth is not accidental; it’s the result of disciplined execution, relentless focus, and a team that refuses to settle. We are building a category-defining company, and we’re looking for people who want to do the most meaningful work of their careers.

If you want comfort, this isn’t the place.
If you want impact, ownership, and the chance to help build a generational fintech company, welcome.

Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.

Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

We're looking for: We’re looking for a mid–senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns that drive high-quality inbound leads and support revenue growth. You’ll be responsible for strategy, execution, and optimization across email, paid media, and other demand channels, working closely with sales and marketing leadership.

Your responsibilities will include:

  • Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
  • Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
  • Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
  • Partner with sales to align on lead quality, funnel performance, and conversion goals
  • Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
  • Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
  • Test and iterate on messaging, channels, and offers to increase lead volume and quality
  • Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing

    • You have:

  • 4–7+ years of experience in demand generation, growth marketing, or lead generation roles
  • Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
  • Hands-on experience with email marketing, paid media, and digital campaign execution
  • Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
  • Comfortable owning projects end-to-end with minimal oversight

    • We offer:

  • Equity - Everyone at Nitra is an owner. When the company wins, you win.
  • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

    • Skills

    A/b TestingAttribution ModelingCampaign ManagementCRM WorkflowsData AnalyticsDigital Campaign ExecutionEmail CampaignsEmail MarketingFunnel MetricsInbound MarketingLead GenerationMarketing AutomationMulti-channel Campaign PlanningNewsletter MarketingNurture SequencesPaid MediaSegmentation

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