Design Director, Packaging

Design Director, Packaging

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Design Director, Packaging to join our Marketing team based in Miami, FL. The Design Director, Packaging will lead the creative vision, strategy, and execution of packaging across Frida’s portfolio, ensuring packaging is a powerful expression of our brands and a driver of impact at shelf. This leader will set the standard for packaging design, build scalable systems as the business grows, and lead designers and creative partners from early-stage concept through final production. The ideal candidate combines exceptional design judgment with deep packaging expertise, strong leadership, and the ability to translate business and brand strategy into breakthrough creative solutions.

Responsibilities to include:

• Own and evolve the creative vision and design strategy for packaging across Frida’s portfolio, ensuring packaging strengthens brand recognition, differentiation, and impact at shelf
• Translate brand strategy, consumer insights, product positioning, and business objectives into distinctive packaging concepts and design solutions
• Lead packaging design from early ideation and concept development through design refinement, production, quality control, and final release
• Establish and maintain scalable packaging design systems, principles, and standards that enable consistency while supporting continued portfolio and business growth
• Lead the creative development of packaging for new product launches, line extensions, packaging refreshes, kits, and other product-related brand experiences
• Set a high creative bar for packaging design, typography, illustration, photography, color, materials, structure, and overall visual execution
• Lead, develop, and inspire packaging designers and art production talent, providing clear creative direction, candid feedback, coaching, and opportunities for growth
• Partner closely with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams to develop packaging solutions that balance creative ambition with consumer, commercial, operational, and technical requirements
• Guide global packaging adaptations and partner with production designers to ensure brand and design consistency across countries, languages, formats, and regulatory requirements
• Oversee packaging through production, including concept validation, proofs, color and print quality, troubleshooting, and final approvals
• Lead the creative vision for in-store merchandising, including displays, end caps, and other retail touchpoints, partnering with internal teams and external agencies as needed to bring the brand to life at retail
• Evaluate and direct external design agencies, freelancers, production partners, photographers, illustrators, and other creative resources as needed
• Partner with project management and cross-functional stakeholders to prioritize work, manage competing timelines, and ensure high-quality creative is delivered efficiently
• Stay current on consumer, retail, packaging, design, material, printing, and technology trends, translating relevant developments into meaningful opportunities for Frida

What You Will Need

• Bachelor’s Degree in Graphic Design, Communication Design, Packaging Design, or related field preferred
• 8+ years of progressive design experience with significant experience in packaging and consumer-facing brands, preferably within consumer packaged goods
• Demonstrated experience leading packaging creative across a broad product portfolio, from concept development through production and launch
• Strong portfolio demonstrating exceptional packaging design, brand storytelling, design systems, and creative thinking
• Proven experience leading, developing, and providing creative direction to designers and production talent
• Deep understanding of packaging design and production, including print processes, substrates, color management, prepress, file preparation, proofs, and production release
• Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign
• Strong understanding of typography, photography, illustration, composition, color, and other core design disciplines
• Experience developing scalable packaging systems and adapting creative across product lines, formats, markets, and retail environments
• Ability to connect creative decisions to brand strategy, consumer needs, commercial objectives, and executional realities
• Strong creative judgment with the ability to give clear, actionable feedback and confidently present and defend design recommendations to senior and cross-functional stakeholders
• Demonstrated ability to balance ambitious creative thinking with resourcefulness, speed, and disciplined execution
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi-tasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Design Director, Packaging, you will work closely with Marketing Activation & Strategy, Brand, Product Development, Sales & Sales Planning, Sourcing, and Operations.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.