Digital Activations Manager

Key Responsibilities

• Lead the planning and delivery of designated regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns.
• Support media planning, inventory coordination, reporting and media valuation across Digital Activations campaigns.
• Manage day-to-day partner activation requirements, including agency coordination, asset approvals and stakeholder alignment.
• Support reporting frameworks, optimisation initiatives and campaign effectiveness analysis in collaboration with internal media valuation specialists.
• Drive the optimisation and standardisation of activation processes and campaign delivery workflows.
• Coordinate cross-functional campaign implementation across Digital Marketing, working with Audience Growth, Editorial, Social, Content Production and Digital Experience teams.
• Build and manage relationships across FIFA’s Commercial Division, including Partnerships Management, Product Development and Business Intelligence teams.

Skills, Knowledge & Expertise

• 5+ years’ experience in sports marketing, digital marketing, partnership activation, media planning or campaign management
• Strong experience working across digital marketing channels, platforms and applying activation best practices
• Proven experience coordinating cross-functional campaigns and managing multiple stakeholders in complex organisations
• Bachelor’s degree or similar higher education in Sports Business Management & Marketing, Business Development, and/or Innovation, Digital Products
• Fluent in English
• Proficiency in any other FIFA language (F / ES / GER) is an asset
• Proficient in Word / PowerPoint / Excel
• Proactive, collaborative and adaptable
• Excellent communication, project management and organisational skills, with the ability to operate effectively in fast-paced international environments
• Data-driven mindset with experience in campaign reporting, performance analysis and audience insights
• A strong interest in football and the evolving digital and commercial landscape of the sport
• Willingness to travel for work related projects (e.g. FIFA Tournament, FIFA Event, Partner Workshop etc)

Benefits

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.