Digital Content & Social Media Consultant

Digital Content & Social Media Consultant

Inetum is a European leader in digital services. Inetum’s team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetum’s solutions aim at contributing to its clients’ performance and innovation as well as the common good. Present in 19 countries with a dense network of sites, Inetum partners with major software publishers to meet the challenges of digital transformation with proximity and flexibility. Driven by its ambition for growth and scale, Inetum generated sales of 2.5 billion euros in 2023.

We are looking for a Digital Content & Social Media Consultant to join a communication project focused on managing and enhancing institutional digital channels. This role is ideal for a creative and data-driven professional with strong writing skills and a passion for digital communication, social media, and content strategy.

Project Overview

You will be part of a communication initiative dedicated to the creation, management, and publication of digital content across multiple institutional channels, including social media platforms, websites, portals, and mobile applications.

Key Responsibilities

• Create, edit, manage, and publish digital content across:
  • Social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • Institutional websites
  • Portals and mobile applications
• Produce institutional content and news articles
• Plan editorial calendars and schedule publications
• Monitor and analyse digital performance metrics
• Apply SEO best practices and UX Writing principles
• Use content management and automation tools
• Ensure consistency in communication and high editorial standards

Tools & Technologies

Social Media Management

• Meta Ads Manager
• Meta Business Suite
• Later

Content Management:

• CMS platforms
• Microsoft Office

Analytics & SEO

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs – valued)
• Keyword research and on-page SEO

UX Writing

• User-centred content creation
• Focus on clarity, accessibility, and usability

Generative AI

• Experience using AI tools for content creation
• Ability to optimize prompts and automate workflows

 

Qualifications

• Proven experience in digital marketing and content creation
• Excellent writing and storytelling skills
• Strong knowledge of social media and digital ecosystems
• Data-driven mindset with a focus on performance
• Creative thinker with strong attention to detail
• Team-oriented with good communication skills

Nice to Have

• Training in UX Writing
• Certification in SEO
• Google Analytics certification

Additional Information

• On-site role (mandatory)
• Standard working hours: 09:00 – 18:00