Digital Lead Generation Manager

Kompetenza is a Salesforce partner specializing in ** CRM solutions, FlexTeam Pods, and digital transformation services **. We help businesses scale efficiently by leveraging ** cutting-edge CRM, AI-driven lead generation, and marketing automation technologies **.

Role Overview

We are looking for a Manager of Lead Generation to ** build and implement a digital infrastructure for acquiring new customers** in multiple territories. This role will focus on developing a ** multi-channel lead generation strategy **, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an **exciting opportunity to build a lead generation engine from the ground up **, working with ** advanced AI-driven solutions, digital marketing techniques, and sales automation **. The ideal candidate will have experience in the ** technology sector, particularly in CRM or Salesforce ecosystems **, and will be ** hands-on in designing and executing scalable lead acquisition strategies **.

Key Responsibilities

1. Lead Generation Strategy & Execution

• Design and implement a scalable lead generation system to acquire customers in multiple regions.
• Develop and manage **multi-channel campaigns **, leveraging ** SEO, paid advertising, LinkedIn, and AI-driven prospecting **.
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.

2. CRM & Marketing Automation Infrastructure

• Build and maintain a **lead management system within Salesforce CRM **, ensuring data is structured for ** automation and conversion tracking **.
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
• Leverage **AI-driven tools for automated outreach, personalized email campaigns, and customer targeting **.

3. Digital Marketing & SEO Optimization

• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
• Optimize website landing pages and content strategy for lead conversion.
• Manage and improve **LinkedIn marketing campaigns **, including outreach and sponsored ads.
• Track **key lead generation KPIs **, ensuring performance optimization and ROI maximization.

4. Data-Driven Optimization & Analytics

• Implement lead scoring and segmentation models to identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• Use AI-powered analytics and automation to continuously optimize lead generation efforts.

5. Collaboration & Leadership

• Work closely with the sales team to align lead generation strategies with revenue goals.
• Coordinate with content marketers and designers to create compelling assets that drive engagement.
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

Requirements

key Requirements

Must-Have Skills & Experience

✔ 3 + years of experience in lead generation, digital marketing, or demand generation.

✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).

✔ Strong knowledge of **Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation **.

✔ Hands-on experience in **Google AdWords, LinkedIn advertising, and SEO optimization **.

✔ Expertise in **data-driven marketing, campaign performance tracking, and conversion optimization **.

✔ Strong understanding of **B2B sales funnels and outbound/inbound lead generation **.

Soft Skills & Personality Traits

✔ Strategic thinker with a data-driven mindset.

✔ Proactive and hands-on – able to build processes from scratch.

✔ **Excellent project management and execution skills **.

✔ **Strong communication and stakeholder management skills **.

Benefits

Why Join Kompetenza?

✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.

✅ Work with cutting-edge AI and automation tools to optimize sales outreach.

✅ High earning potential – competitive salary with performance-based commission.

✅ Remote work flexibility with a global team.