Posted 8 months ago
Digital Marketing Lead - Performance
AI Summary
Digital Marketing Lead focuses on planning and optimizing multi-channel performance campaigns (Google Ads, Meta, TikTok, LinkedIn) to drive acquisition and revenue growth in B2C and B2B.
About this role
Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
Job Summary
We are seeking a passionate and talented Digital Marketing Lead - Performance to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities:
- Plan and execute multi-platform performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and other channels.
- Drive customer acquisition and revenue growth in both B2C and B2B markets using data-driven strategies.
- Analyze and optimize campaign performance for maximum ROI, managing budgets, forecasts, and reporting.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives and leverage CRM/automation tools for retention.
- Lead strategic development and mentorship, staying current with digital marketing trends and presenting insights to senior leadership.
Requirements
- 5–7 years of digital marketing experience with a strong focus on performance marketing.
- Proven success in both corporate brand and e-commerce environments.
- Proficient in Google Ads, Meta Ads Manager, GA4, SEO tools, and performance dashboards.
- Data-driven and analytical, with a history of delivering high-ROI campaigns.
- Strong communicator and collaborator, experienced in agile environments; portfolio or case studies preferred.
Skills
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