Digital Marketing Manager

Our client a software and accessories company based in Richmond are looking for a dynamic, multi-faceted Digital Marketing Manager to join a strong, growing team and uplift the online presence of both brands through clear and targeted marketing strategies.

Responsibilities:

We are looking for someone to play an essential role in implementing our data driven and information based digital marketing strategy, across all of our locations.

General tasks will include:

• Promote our software, training and consultancy solutions online to both businesses and individuals using SEO, PPC, social media, email and partnerships
• Work closely with the Sales and Marketing Manager to develop and maintain our annual marketing calendar, annual events and marketing budget
• Develop a content strategy for the business and work with 3rd parties to deliver this – both for acquisition and retention purposes
• Create digital assets for use across all digital marketing channels
• Lead generation and conversion rate optimisation
• Use Google Analytics and other relevant insight tools to analyse performance and identify improvement opportunities
• Develop performance dashboards to ensure important insights are communicated and acted upon
• Create clear schedules, updates and reports to ensure campaigns are effectively documented and implemented
• Work closely with the Digital Marketing Assistant to coordinate website content for our UK and international websites using Magento and WordPress CMS
• Work closely with suppliers and retailers to ensure high res campaign graphics and product imagery is consistently up-to-date and refreshed
• Market product ranges across Amazon using all available tools

Skills:

• At least 5 years of digital marketing management and execution experience
• Proven track-record of delivering campaigns with a strong commercial focus and hitting revenue targets
• Strong organisational skills, agile individual with the ability to work in a growing business within a ‘test & learn’ driven environment
• Experience with HTML, CSS, Photoshop or InDesign
• Able to work on multiple tasks and projects at one time
• Experience on CMS platforms WordPress and Magento, and retail experience on the Amazon platform
• Excellent communication skills with colleagues and management
• Excellent written English
• Management experience