Posted 3 months ago

Digital Marketing Manager

AtlantaOn-siteFull-time

AI Summary

The Digital Marketing Manager plans, executes, and optimizes digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising; measures performance, runs experiments, and collaborates with internal teams and agencies.

About this role

Digital Marketing Manager

Configure Tek

We specialize in Staff Augmentation and Consulting Services across HP Software, VMWare, EView Technology and other IT Operations vendor portfolios. Our unique quick-start solutions are designed to empower IT operations teams with the efficiency, stability and top performance in the delivery of business services.

Proven implementation success with numerous fortune 500 clients

100s of successful projects across numerous industries

Certified and experienced consultants and thought leaders

Emphasis on best practices, lessons learned and strategic guidance

Supporting clients across North America

Unique offerings such as quick-start and upgrade factory

No third party consultants. And, you must be a US Citizen or Green Card holder.

We are looking for a Digital Marketing Manager to develop, implement, tract and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of video/creation tools
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement