Digital Marketing Specialist

At Helper Heroes, we’re on a mission to provide exceptional care and support to home care agencies in the U.S. We believe in true partnership where our virtual assistants act as an extension of the care team. Our goal is to ensure a compassionate, innovative, and efficient care experience for clients and families alike.

Job Summary

We are seeking a Digital Marketer that drives brand awareness, website, traffic and sales leads by designing and executing online strategies across social media, SEO/SEM, email, and display advertising. Key responsibilities include analyzing campaign performance metrics, managing advertising budgets, creating content, and optimizing ROI. The digital marketer will use the existing materials and should have a background with healthcare or homecare.

Key Responsibilities

• Campaign Management : Planning and implementing paid campaigns on social media ( Facebook, LinkedIn, etc.) and Google Ads.
• SEO/SEM Optimization : Conducting keyword research, on-page optimization, and SEO strategies to increase organic search rankings.
• Content Strategy : Developing engaging content for websites, blogs, and social media platforms.
• Analytics & Reporting : Using Google Analytics and other tools to measure traffic, evaluate KPIs, and report on campaign ROI.
• Email Marketing : Creating and managing email campaigns to nurture leads and retain customers.
• Social Media Engagement : Managing daily social media postings, monitoring engagement, and building community.
• Market Research : Analyzing competitor advertising and identifying new market trends.

Requirements

Required Qualifications

• Technical Skills : Proficient in SEO/SEM, Google Analytics, content management systems (CMS) like WordPress, and email marketing software.
• Creativity : Ability to create engaging, consistent and on-brand content.
• Data Analysis : Strong ability to analyze web statistics and translate them into actionable insights.
• Communication : Excellent written and verbal communication skills for content creation and reporting.
• Education/Experience : Typically a degree in Marketing, Communications, or relevant work experience in digital marketing roles.
• Photo and Video Editing Skills : Proficient on any tools for photo and video editing.

Benefits

Why You’ll Love Working with Us

• Competitive Base Pay: $6.50/hr (w/ pay raise)
• Make a Difference:You’ll play a key role in ensuring that clients receive the best care possible.
• Growth Opportunities:As we grow, so will you! There’s plenty of room for advancement and learning.
• Fun & Supportive Team:We’re a tight-knit group that values collaboration, compassion, and a good laugh.

Ready to Be a Hero?

If you’re excited about the opportunity to join our team, where you’ll be appreciated, have a sense of purpose and inclusion and are willing to help us create a brighter, more compassionate care experience, we can’t wait to hear from you! Apply today and let’s make a difference together.