Digital Merchandiser

Join the LEGO Group as a Digital Merchandiser and help drive eCommerce growth across LATAM. In this role,you'lloptimizeproduct content, improvediscoverability, and collaborate with top retailers to deliver an outstanding online shopping experience.It'sa chance to make a real impact in a fast-paced, creative environment!

Core Responsibilities

e-Merchandising (50%)

• Create,maintain, andoptimizeproduct content (images, copy, BTCcontent, video, etc.) based on performance metrics, SEO best practices, and other insights.  Monitor digital shelf qualityfor continualoptimization of content – adhering to retailer requirements.

• Accountable for product launches at eCommerce retailersacross LATAM– planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process.

• Work with customers todeterminethe most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience.

• Collaborate with cross-functional teams, such as Item Set Up, Account Leads,Marketing,Trade Marketing, and external partners.

• Use SEOtacticsto improve product discoverability and search engine rankings.This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling,accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.

• Act as a point of contact with eCommerce partners,agenciesandotherstofacilitatecontentoptimizationand ensure consistency across platforms and systems.

Digital Marketing (25%)

• Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, andsupport ondata analysis for future improvements.

Analysis (25%)

• Generate detailed reports on eCommerceperformance CST toidentifyopportunityfor improvement.

• Carry out After Action Reviews for B2B Marketing Implementation with customers to help refine our digitalspend.

• Conducttestandlearnsand regular shelf auditing toidentifytrends, actionable insights, and opportunities to improve the digital shelf.

Play your part in our team succeeding

This is an opportunity to deliver a meaningful impacttothe growth of the LEGO Group. TheeCommerceteam supports development of merchandising strategy, digital shelf improvement, and other digital merchandising activities for B2B eCommerce partners acrossLATAMto increase eCommerce sales.

As a Digital Merchandiser,you will contribute to the growth of the eCommerce business by providing digital merchandising support to our eCommerce retailers. This includesimproving discoverability, online search rankings, conversion, and the overall shopper experience.

Do youhavewhat it takes?

• Hands-onexperience in digitalmerchandising within eCommerce.

• Experience with consumer-packaged goods and/or children’s categoryis a plus!

• Outstanding writing and grammar abilities — copywriting experience preferred.

• Knowledge of Digital Marketing principles and basic understanding of demand generation in online platforms.

• Knowledge of SEO principles and the ability to create content with SEO in mind.

• Proficient in critical thinking, analytical reasoning, and problem-solving.

• Ability to work quickly and accurately in a fast-paced environment whilestillmaintainingattention to detail and being resilient.

• Strong knowledge of MS Office with particular emphasisinExcel and Power Point.

• Self-starterwhoinitiatesandexecutesnew ideasto improve the digital shelf.

• Fluent in English and Spanish; Portuguese a plus!

Nice to have:

• Retail eCommerce platformsexperience – Familiarity with e-commerce platforms is a bonus!

• Team player – Curious, collaborative, and thrivesin a team setting.

• Adaptable – Comfortable in a fast-changing environment.

Additionaldetails on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model isa great exampleof how we live up to our ambition. This 3dayin the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• Norelocationassistancewill be provided for this position.

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