Digital Sales & Performance Lead / energy retail

Digital Sales & Performance Lead / energy retail

MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28.6 billion in consolidated revenue. 

MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.

Mission
Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.

Scope
Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.

Essential responsibilities

• Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
• Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
• Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team, working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

Qualifications

• 6–8 years digital-first B2C growth experience gained in energy or utilities. Another regulated switching market, fintech and subscription backgrounds could be also considered
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Fluent Spanish and English

Additional Information