Director, Brand & Integrated Marketing

What You'll Do

• Brand Strategy and Positioning
• Own and evolve the MeUndies brand strategy, positioning, voice, visual identity, and cultural point of view.
• Ensure the brand remains distinctive, relevant, emotionally resonant, and consistent across DTC, retail, wholesale, and licensed products.
• Translate company and commercial priorities into clear customer-facing narratives.
• Maintain and evolve brand guidelines while ensuring teams and external partners apply them consistently.
• Protect long-term brand equity while helping the company achieve near-term revenue goals.

Integrated Marketing Calendar

• Own the master MeUndies marketing calendar across product launches, promotions, seasonal moments, collaborations, licensing, retail, and cultural opportunities.
• Create one source of truth connecting Brand, Creative, Growth, Retention, E-commerce, Merchandising, Product, and Wholesale.
• Lead cross-functional planning meetings and ensure teams understand the objective, audience, message, deliverables, owners, deadlines, and success metrics for every major initiative.
• Identify calendar conflicts, missed opportunities, and resource constraints early.

Campaigns and Product Launches

• Lead the end-to-end go-to-market process for major campaigns, product launches, collaborations, and licensed collections.
• Develop sharp, actionable briefs grounded in customer insight, business goals, channel needs, and a clear creative proposition.
• Ensure briefs include the audience, insight, objective, positioning, key message, deliverables, channel strategy, timing, budget, and measurement plan.
• Partner with Creative to develop concepts that are both brand-building and commercially effective.
• Maintain launch readiness and hold cross-functional teams accountable to deadlines and deliverables.

Content and Social Strategy

• Own the integrated content strategy across organic social, campaigns, editorial, community, creators, partnerships, and emerging channels.
• Lead the Social team and establish clear channel roles, content pillars, publishing cadence, and platform-specific strategies.
• Build a content engine that allows MeUndies to respond quickly to cultural moments without losing brand consistency.
• Balance polished campaign content with creator-led, community-driven, educational, entertaining, and conversion-oriented content.
• Establish a disciplined testing and learning process for formats, messages, talent, and platforms.

Influencer, Creator, and Affiliate Strategy

• Own the strategy for influencers, creators, ambassadors, affiliates, and other external brand advocates.
• Develop a clear approach to seeding, paid partnerships, long-term creator relationships, performance affiliates, and brand ambassadors.
• Build programs that generate both culturally relevant content and measurable customer acquisition.
• Partner with Growth to define channel economics, attribution, testing budgets, and performance expectations.
• Identify creators and partners who authentically represent the MeUndies customer and brand values.

Licensing, Collaborations, and Partnerships

• Lead the marketing strategy for entertainment licenses, collaborations, and strategic brand partnerships.
• Partner with Product, Merchandising, Creative, Legal, and licensors from concept through launch.
• Develop a balanced licensing calendar that can drive customer acquisition and revenue without overwhelming the core MeUndies brand.
• Identify new collaboration and partnership opportunities that expand cultural relevance, audience reach, and commercial potential.
• Ensure all licensed marketing meets partner requirements while still feeling unmistakably MeUndies.

Consumer Insights and Cultural Relevance

• Build a strong understanding of the MeUndies customer through research, social listening, reviews, community feedback, competitive analysis, and performance data.
• Translate customer and cultural insights into actionable campaign, product, and content opportunities.
• Track cultural shifts, category trends, emerging platforms, and competitor activity.
• Serve as the internal voice of the customer and help teams understand what is changing in the market.

Brand Communications and Community

• Partner with internal and external resources on PR, earned media, founder communications, events, and brand reputation.
• Develop strategies that deepen customer participation, advocacy, and community.
• Identify opportunities for experiential marketing, events, pop-ups, and earned cultural moments.
• Help shape how MeUndies responds to sensitive cultural, customer, or reputational issues.

Measurement and Hindsights

• Establish clear success metrics before every campaign and launch.
• Lead formal post-launch hindsights that assess creative performance, channel performance, customer response, operational execution, and commercial results.
• Turn findings into specific changes for future campaigns instead of simply reporting results.
• Develop a brand-health measurement framework covering awareness, consideration, sentiment, engagement, customer growth, and brand relevance.
• Partner with Growth and Finance to understand incrementality, return on marketing investment, and the relationship between brand activity and revenue.

Leadership and Operations

• Lead, develop, and hold accountable the Brand and Social teams.
• Build clear workflows, decision rights, timelines, and standards for excellent execution.
• Manage relevant agencies, freelancers, creators, production partners, and brand budgets.
• Prioritize resources across competing initiatives and maintain a high bar for quality, speed, and accountability.
• Present strategies, plans, results, and recommendations to senior leadership.

What Success Looks Like

• MeUndies operates from one clear and reliable integrated marketing calendar.
• Every major launch begins with a strong brief, launches on time, and concludes with a useful hindsight.
• The brand has a more recognizable and culturally relevant point of view.
• Social and content become more consistent, responsive, and commercially effective.
• Influencer and affiliate programs have clear strategies, economics, and measurement.
• Licensing and collaborations support both revenue growth and long-term brand equity.
• Cross-functional teams have clearer priorities, ownership, and deadlines.
• Brand investment is measured with the same discipline as performance marketing.

What You Have

• 8–12+ years of brand, integrated marketing, or consumer marketing experience, ideally within a modern DTC, apparel, lifestyle, beauty, or consumer brand.
• Experience leading brand strategy and integrated campaigns across multiple channels.
• Demonstrated success building marketing calendars and launching products, collaborations, or licensed collections.
• Strong understanding of organic social, creators, influencers, affiliates, partnerships, and content development.
• Ability to connect brand-building activity with commercial performance.
• Excellent briefing, storytelling, presentation, and written communication skills.
• Strong understanding of consumer insights, cultural trends, and modern customer behavior.
• Experience managing teams, agencies, budgets, and complex cross-functional projects.
• Comfortable operating in a fast-moving environment with high expectations and limited bureaucracy.
• Willingness to work at both the strategic and executional levels.

The base salary range for this full-time position is $125,000-$150,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note