Director, CPG Partnerships

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, CPG Partnerships based in United States.

This role leads the development of strategic partnerships with major consumer packaged goods companies, with a strong focus on originating new commercial opportunities. You will build executive-level relationships, develop a high-value partnership pipeline, and negotiate programs that create measurable value for both consumers and brand partners. The position centers on brand-funded offers, discounts, cashback promotions, product launches, sampling, and shopper marketing initiatives. You will operate in a highly external, relationship-driven environment with significant autonomy and commercial ownership. Success will depend on your ability to open doors, structure compelling agreements, and turn strategic relationships into recurring business. The role also offers an opportunity to help establish a new growth channel within a fast-moving fintech and commerce environment.

• Develop and maintain senior executive relationships across Fortune 500 CPG organizations and serve as a key representative within the broader CPG and shopper marketing ecosystem.
• Identify, originate, and cultivate strategic partnership opportunities that deliver value for consumers, brand partners, and the business.
• Build and maintain a multi-year pipeline of prospective CPG partnerships and consistently develop new commercial opportunities.
• Represent the organization at relevant industry events and educate CPG executives on audience reach, purchase insights, and measurable partnership outcomes.
• Monitor emerging trends across shopper marketing, retail media, loyalty, promotional marketing, and related consumer engagement channels.
• Source and negotiate exclusive discounts, cashback programs, product launches, sampling campaigns, and other promotional partnerships.
• Structure creative commercial agreements aligned with brand objectives and consumer value, including complex and high-value arrangements.
• Lead commercial negotiations through contract execution in collaboration with Legal and Finance.
• Develop long-term executive relationships that can generate recurring marketing investments and partnership opportunities.
• Work with retailers to identify and unlock joint promotional initiatives.
• Partner with Product, Marketing, and Data Science teams on capabilities, launches, measurement, and ROI.
• Contribute to the long-term partnership roadmap, develop repeatable commercial playbooks, and help establish scalable processes.
• Support the growth of the partnerships function by recruiting and mentoring future partnership managers.

Requirements

• 5+ years of experience building commercial partnerships with Fortune 500 companies in the consumer packaged goods sector.
• Demonstrated success originating and closing complex strategic partnerships, including experience negotiating seven-figure commercial agreements.
• Established executive relationships across leading CPG manufacturers and a strong professional network within the industry.
• Deep understanding of shopper marketing, retail media, loyalty programs, brand-funded marketing, and promotional strategies.
• Strong consultative business development and partnership development experience.
• Excellent executive communication, relationship-building, negotiation, and commercial structuring skills.
• Ability to identify mutually beneficial opportunities and translate strategic relationships into measurable commercial outcomes.
• Strong entrepreneurial mindset with the ability to build new opportunities and processes from the ground up.
• Comfortable operating with significant autonomy in a fast-paced and evolving environment.
• Strong cross-functional influence and ability to align Product, Marketing, Data Science, Legal, Finance, and other stakeholders.
• High standards for execution, accountability, and quality, combined with a willingness to challenge conventional approaches.
• Ability to make decisions efficiently, take calculated risks, build trust, and remain focused on delivering measurable results.
• Experience with consumer rewards, cashback, retail media, shopper marketing, market intelligence, consumer fintech, payments, or related sectors is preferred.

Benefits

• Compensation range of $150,000–$250,000 USD in on-target earnings, including base salary and variable compensation.
• Compensation may vary based on education, experience, qualifications, and market alignment, with exceptional candidates potentially considered outside the posted range.
• Unlimited paid time off, volunteer hours, and sabbatical opportunities.
• Medical, dental, and vision insurance.
• Life, short-term disability, and long-term disability coverage.
• 401(k) plan with a 6% employer match.
• Highly discounted gym membership.
• Opportunity to work fully remotely within the United States.
• Collaborative and entrepreneurial working environment.
• Opportunity to build strategic CPG partnerships and establish a new commercial growth channel.
• Exposure to senior executives, major consumer brands, shopper marketing, retail media, loyalty, and promotional partnerships.
• Opportunity to collaborate across Product, Marketing, Data Science, Legal, and Finance.
• Potential to build and mentor a growing partnerships organization.
• Inclusive environment focused on diverse perspectives and professional growth.