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Wpromote

Posted 5 days ago

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Director, Earned and Owned Strategy

Remote, United StatesRemoteFull-time

AI Summary

Directs enterprise-level earned and owned media strategy across SEO, content marketing, and AI search for a portfolio of brands, leading integrated programs and cross-functional teams to drive organic growth and client discoverability.

About this role

The Role
We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be

Leading Enterprise Client Strategy & Growth

  • Acting as the executive strategic lead on key accounts, accountable for client success

  • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers

  • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

    • Driving AI-Era Search Leadership

  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences

  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

    • Collaborating Across Teams

  • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

  • Leading cross-functional planning across key content activations

  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

    • Accelerating Growth

  • Identifying and capturing new organic growth opportunities across search and local search ecosystems

  • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

    • You Must Have

  • Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

  • Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

  • Working experience with Web Analytics and SEMRush or similar SEO platforms

  • Proven success managing large-scale, enterprise search and content transformation initiatives

  • Deep understanding of AI Search evolution and organic discoverability trends

  • Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

  • Strong cross-functional collaboration skills with the ability to unify teams across channels

  • Exceptional presentation and executive communication skills; confident advising senior client leadership

    • Skills

    AI SearchBusiness DevelopmentCampaign IdeationContent MarketingDigital ExperienceLifecycle MarketingLocal SEOReporting AutomationSemrushSEOStrategic ConsultingWeb Analytics

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